This post is the fourth and final installment in our four-month direct mail guide series. We are walking you through the basics of direct mail. In part one, we reviewed why now is a great time to spend marketing dollars on direct mail. If you missed part one, you will find it here. In part two,… Read More Direct Mail Guide: Tracking Response (Part 4 of 4)
This post is the third installment in our four-month direct mail guide series. We are walking you through the basics of direct mail. In part one, we reviewed why now is a great time to spend marketing dollars on direct mail. If you missed part one, you will find it here. In part two, we discussed… Read More Direct Mail Guide: The List & Print and Mail (Part 3 of 4)
Our second installment in a four-month series where we walk you through the basics of direct mail. In part one, we reviewed why now is a great time to spend marketing dollars on direct mail. If you missed part one, you can find it, here. We’ve established that direct mail boasts fantastic response rates and… Read More Direct Mail Guide: The Offer & The Mail Piece (Part 2 of 4)
Increase ROI from Marketing Spends with Direct Mail In the age of email and digital advertising, it may come as a surprise that many businesses still spend millions of dollars annually on direct mail. Why? Because it still works! Direct mail boasted amazing response rates in 2018 – 9% for house lists and 4.9% for… Read More Direct Mail Guide: Introduction (Part 1 of 4)