Data has quickly become one of the biggest buzzwords in business. While most (probably all) of us still engage in intuition-based decision making from time to time, the digital age has ushered in an intense focus on data-driven decision-making. There is more data generated now than ever before, more tracking mechanisms for commerce and e-commerce… Read More The Problem With Data
Data is everywhere. And data is power…if you use it. … Read More Data is everywhere
Over the last several years we’ve seen the proliferation of the idea of “culture” within a business. As a part of this, companies have focused on creating a culture that is desirable to attract and retain talent. Have you ever wondered if the culture portrayed through social media and other channels reflects reality? Is the… Read More Artifacts of Culture
I recently heard a story about an associate of mine that worked in my industry. Due to circumstances that I am unaware of, this person decided to go against specific regulations in our industry and has landed in a correctional facility with lengthy jail time as a result. I would never have seen this coming… Read More What is your integrity worth?
If there is one thing that I’m good at, it’s speaking my mind. I’m an open book, take it or leave it. A couple of months ago, I read an article on Radical Candor that spoke to me. It was an article I could relate to, one that I felt was written almost with me… Read More What is Radical Candor?
In one of my January forum meetings, we discussed The Color Code: A New Way to See Yourself, Your Relationships, and Life by Taylor Hartman and were each challenged to take the test for ourselves. Being familiar with this test for many years, I was not surprised when my results indicated 57% red. I was… Read More Living in the Moment in 2017
Recently I came across Marketingland’s article, “5 Reasons Marketers Fail With Data”. According to a recent study, most companies and marketers find it difficult to gain insights from their data. Most marketers are still chasing after the same goals: “How do we most effectively make the right people aware of our products and services, get them to take… Read More Gain Insight From Your Data to Effect Change
Throughout my life, I’ve been mentor and mentee in many different aspects. Recently I’ve taken on the role in part of a mentorship program for women MBA students at a local university. This has got me thinking about what it means to be a mentor. A mentor is someone who is an example of behavior,… Read More The Up, Down, and Sideways of Mentorship
I was recently sitting in a team sales and marketing meeting, the conversation was diverging, when out of my mouth comes, “Create best practices on a scale we can handle, then multiply”. In other words, what are the methods and processes we can manage right now? Let’s do those the best we can now, practice them,… Read More Developing “best” practices, takes deliberate and mindful practice
Recently I came across Marketingland.com’s article, “5 Reasons Marketers Fail With Data“. According to a recent study, most companies and marketers find it difficult to gain insights from their data. Most marketers are still chasing after the same goals: “How do we most effectively make the right people aware of our products and services, get them to… Read More Gain Insight From Your Data and Effect Change