B2B, B2C, Digital Marketing, Email, Email Blasts, Marketing

Don’t Be an Email Marketing Rookie

Why do companies engage in email marketing? Easy. Email marketing is the digital marketing channel with the highest ROI, and it’s not close. While email marketing does work, you still need to know what you are doing to be successful. In their article “ 17 Reason You’re an Email Marketing Rookie,” SparkPost covers 17 misunderstandings and myths… Read More Don’t Be an Email Marketing Rookie

ANS Updates, B2C, Email Blasts, Marketing

New to Market: Online Shoppers Database

Looking to target online shoppers by the types of products they purchase? Look no further than our newest managed file, Online Shoppers Database. These internet-savvy consumers save time and money by researching and purchasing products online. Their purchases are for home and personal use. Category of product purchased is selectable as well as the purchase… Read More New to Market: Online Shoppers Database

ANS Updates, Direct Mail, Email Blasts

Licensed Professionals File

American Name Services | Licensed Professionals File Decision Makers reached on the ANS Licensed Professionals File This complete comprehensive list of Business to Business Licensed Professionals is derived from a variety of sources with multiple verification processes. With over 90 licensed categories this database receives regular updates from industry-specific business organizations and directories, self-reported &… Read More Licensed Professionals File

Email Blasts

A Successful Marketing Database

HOW MARKETABLE IS YOUR DATABASE? Are you marketing to your in-house database?  Have you recently mailed to your database or is your customer file outdated and missing information?  Did you know that you will spend more money to acquire a new customer than to retain a current one? Your customer database is your biggest gold-mine! Here… Read More A Successful Marketing Database

Data, Email Blasts

Get More Seminar Attendees

ANS – the most experienced Marketing Agency for Seminar and Event Groups American Name Services has been providing marketing services for groups just like yours for the last 20 years. What sets ANS apart? • The most current and responsive seminar leads • Strategic Planning based on 20 years of experience • Data Health Assessment… Read More Get More Seminar Attendees

Data, Email Blasts

Data Doctors

Poor Data Health decreases campaign Success Our ever changing physical and online world dramatically impacts the overall performance of your customer file. Before you launch your next marketing campaign consider these areas of focus for a healthier database: • Data Quality – Is the Data clean? • Data Latency – Is the Data Current? •… Read More Data Doctors

Email, Email Blasts, Marketing

Spam Keywords to Avoid

Spam Keywords to Avoid In the world of Email Marketing, it is critical to develop a positive reputation as a sender. In email subject lines and in the body of the email campaign itself, the use of proper keywords is critical. The wrong keyword can trigger spam filters and increase the likelihood of email being… Read More Spam Keywords to Avoid