B2B, B2C, Digital Marketing, Email, Email Blasts, Marketing

Don’t be an email marketing rookie

Why do companies engage in email marketing? Easy. Email marketing is the digital marketing channel with the highest ROI, and it’s not close. While email marketing does work, you still need to know what you are doing to be successful. In their article “ 17 Reason You’re an Email Marketing Rookie,” SparkPost covers 17 misunderstandings and myths… Read More Don’t be an email marketing rookie

ANS Updates, B2C, Email Blasts, Marketing

New to Market: Online Shoppers Database

Looking to target online shoppers by the types of products they purchase? Look no further than our newest managed file, Online Shoppers Database. These internet-savvy consumers save time and money by researching and purchasing products online. Their purchases are for home and personal use. Category of product purchased is selectable as well as the purchase… Read More New to Market: Online Shoppers Database

Data, Email Blasts

Data Waste – Are you Flushing Marketing Dollars Due to Data Neglect?

How much money is your company wasting on postage, due to data neglect? Our ever-changing physical and online world dramatically impacts the overall performance of your customer file. Before you launch your next marketing campaign, consider these areas of focus for a healthier database: • Data Quality – Is the data clean? • Data Latency… Read More Data Waste – Are you Flushing Marketing Dollars Due to Data Neglect?

ANS Updates, Direct Mail, Email Blasts

Licensed Professionals File

American Name Services | Licensed Professionals File Decision Makers reached on the ANS Licensed Professionals File This complete comprehensive list of Business to Business Licensed Professionals is derived from a variety of sources with multiple verification processes. With over 90 licensed categories this database receives regular updates from industry-specific business organizations and directories, self-reported &… Read More Licensed Professionals File

Data, Email Blasts

Data Doctors

Poor Data Health decreases campaign Success Our ever changing physical and online world dramatically impacts the overall performance of your customer file. Before you launch your next marketing campaign consider these areas of focus for a healthier database: • Data Quality – Is the Data clean? • Data Latency – Is the Data Current? •… Read More Data Doctors

Direct Mail, Email Blasts

Get Better Responses From Direct Mail

Better Responses to Direct Mail Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your… Read More Get Better Responses From Direct Mail