Better Responses to Direct Mail

Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your budget.

Below are a few tips to encourage a better response to your campaign:

• Define your target market as precisely as you possibly can

• Integrate direct mail with other types of marketing

• Test your campaign on a small sample of the target market

• Provide easy-to-use response mechanisms

More Information

See the full analysis in the article Encouraging a Better Response to Direct Mail Campaigns.

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American Name Services has assisted thousands of businesses worldwide. As the data intelligence behind marketing strategies and utilizing the world’s vast databases combined with state-of-the-art technology, ANS provides unparalleled experience and customized partner relationships, helping clients realize the benefits of today’s marketing strategies.

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