Poor Data Health decreases campaign Success
Our ever changing physical and online world dramatically impacts the overall performance of your customer file. Before you launch your next marketing campaign consider these areas of focus for a healthier database:
• Data Quality – Is the Data clean?
• Data Latency – Is the Data Current?
• Data Integration – Is the Data Accurate?
West Coast Data Services’ Data Health Assessment pinpoints potential data quality issues and waste in the file while identifying opportunities to make improvements that drive business value.
Businesses typically see a 12-20% improvement in their data greatly increasing ROI and Customer retention. Trust an industry leader for over 15 years to eliminate duplicates, increase delivery, highlight problems and improve overall customer insight. Contact our team today to start getting the most out of your Customer File.
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