Please tell me I’m not alone! Each morning, I scan my email inbox for important emails. First, I look for familiar names. Names of family and friends and then colleagues or clients. Once I’ve done that, I scan for keywords or company names that pique my interest. I’m afraid to say that after that, I… Read More Email Marketing: Get Your Message Past the Noise
Do you remember the “good old days” back in high school when everyone was part of a clique? The majority of this lumping groups was based on people that only had one thing in common. If you haven’t broken the habit of stereotyping yet, it’s time. Do it for your company. Like in high school,… Read More Quit Stereotyping Your Clients
The Problem of Marketing In any business, marketing plays a vital role in the success or failure of the company. Mediocre products with brilliant marketing are often very successful while fantastic products with poor marketing can fail. Should marketers use social media, direct mail, AdWords, print ads, billboards, email, or all of the above? Should… Read More Solving the Problem of Marketing
What is SEO? SEO stands for Search Engine Optimization. Search Engine Optimization is the practice of making your website discoverable on Google. Let’s say you run an Italian eatery in the midst of New York City. I’ve never been to New York City, but I’m going to assume there are a lot of Italian restaurants… Read More SEO Basics | Getting Found on Google Made Easy
I know I’m not the only person who’s been hearing “data-driven” in business conversations all over. So I ask myself, “What progress are we as a marketing community making toward data-driven email?” With email technology at your fingertips, there are tools and tactics you can use to make your campaigns more effective. The three tips… Read More 3 Keys to Data-Driven Email
We’ve all heard the story of Goldilocks. She was a sweet but foolish little girl whose poor decisions could’ve left her facing charges of breaking and entering. It all started with Goldilocks taking a stroll through the woods near her house. There she found an unfamiliar cottage and entered when her knocks at the door… Read More Porridge, a Broken Chair, and the Data Behind It
What do vinyl records, 35mm film cameras, physical paper books, and direct mail all seem to have in common? If you answered that they are all used by people born before 1980, you are probably right! But, what is most surprising is that these are things that are making a comeback with millennials as well.… Read More A Millennial’s Take on Millennials & Direct Mail
Looking for our most popular marketing tips? You’ve come to the right place. This is a roundup of our most popular tips through the years. Here’s a little direct marketing tip for your Tuesday. It’s amazing how altering one little word or phrase can make a big difference for email subject lines or mail pieces.… Read More ANS Top-Performing Marketing Tips Roundup
Who is Your Target Market? I was recently chatting with a new social media client to understand their target market before I put together their custom social media strategy. They were able to tell me an average age range, gender ratio, and a common interest. They knew a little bit about their ideal customer, but… Read More Target Market Research Tools for Data-Driven Marketing
Adobe MAX Overview Adobe MAX is The Creativity Conference. If you work in marketing, web design, graphic design, or another creative field, you may have heard of Adobe MAX. During its annual gathering, Adobe gathers the best creative minds, talents, and companies together to push the boundaries of creativity. During the conference, attendees experience a… Read More Adobe MAX 2017