B2B, Marketing, Multi-channel Marketing

Multi-Channel Marketing | Reach More of Your Ideal Client

What is multi-channel marketing? Multi-channel marketing is a way of reaching potential customers from multiple sources. There are so many options nowadays when it comes to marketing methods. Millions of people around the world are browsing online, shopping in-store, scrolling through social media, checking their email, and much more, which makes them reachable to companies… Read More Multi-Channel Marketing | Reach More of Your Ideal Client

B2B, Marketing, Social Media

Why Marketing Through LinkedIn is the Sexy Thing to Do

Super Bowl Sunday stands out in the minds of most Americans as a day of exciting football, a gluttonous intake of buffalo wings, half-time shows, excessive mourning for the losing team’s fans, and some of the most creative and hilarious commercials of the year. Somehow, the sequence of these TV advertisements takes you on a… Read More Why Marketing Through LinkedIn is the Sexy Thing to Do

Content Marketing, Multi-channel Marketing

Recontent: A Marketing Content Strategy

A solid content strategy is vital to campaign success. Pushing out quality content yields desirable results, but unfortunately creating all that content can require an overwhelming amount of time, especially for a small marketing team. What is the solution to continue producing quality content without spending so much time on creation? Recontent. That is, re-purposing… Read More Recontent: A Marketing Content Strategy

Digital Marketing, Social Media

DSLR Camera Basics | Photo Marketing Series

You may have been producing your social media image content with your phone for a while now. It’s looking great and your followers are reacting well! But are you ready to give your images a little boost? Diving into the world of digital single-lens reflex (DSLR) photography will get you there. Today you’ll learn about:… Read More DSLR Camera Basics | Photo Marketing Series

Content Marketing, Marketing

Five Common Fears of Content Marketing and What the Office Has to Say About It

With the rise of content marketing, the benefits are becoming more widely understood–quality inbound leads, brand awareness, customer loyalty, increased traffic, just to name a few–making content marketing one the most effective forms of advertising for one’s products or services. So why the heck is 1 out of 10 businesses still missing out on the… Read More Five Common Fears of Content Marketing and What the Office Has to Say About It