Digital Marketing, Email

Email Hygiene – Best Practices for Deliverability

Keeping your customer email data clean and up-to-date can seem like a daunting task.  However, it has never been more critical for email deliverability.  Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam.  These ISPs determine whether your email ever makes it to the intended inbox.  Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability

B2C, List Spotlight

List Spotlight: Preferred Consumer File

  Get the attention of your ideal customers. Get your offer in the hands of your ideal customers with the Preferred Consumer file from ANS. Receive up to 5,000 highly targeted leads for just $399. With our premium package, you choose up to five of our most valuable demographic characteristics including: Age Annual household income… Read More List Spotlight: Preferred Consumer File

Digital Marketing

Video Tips for Marketing Branding Strategies

Online video is taking over the internet and becoming bigger than TV. Its pattern of growth has consistently expanded and is projected to dominate more than 80% of all web traffic by 2019, according to the Cisco’s Visual Networking Index. YouTube, Facebook, and Snapchat have been major drivers in this growth with their video posting capabilities,… Read More Video Tips for Marketing Branding Strategies

Social Media

How to Create an All-Star Profile on LinkedIn

In April 2017 it was estimated that LinkedIn had more than 500 million users. Of these users, over half are considered to be “active.” With so many active users, how does one stand out in the crowd? Make sure you have an All-Star profile. LinkedIn has created five levels indicating profile strength, ranging from beginner to… Read More How to Create an All-Star Profile on LinkedIn

Data, Data Driven Marketing

How to Present Data and Make it Exciting

  We have all heard the saying that a picture paints 1000 words. But does the quality of the picture matter? Of course, it does. There are many tools that make presenting information intuitive. Understanding how to harness those tools for a brilliant end product is the challenge. To present data and make it exciting,… Read More How to Present Data and Make it Exciting

Data Driven Marketing, Marketing, Social Media

List Spotlight: Preferred Consumer file for Social Media

    Ramp up your social media efforts with the Preferred Consumer file from ANS. Ramp up your social media efforts with the Preferred Consumer file from ANS. Reach your current customers in new ways. We will add missing email and telephone information to your customer file. The updated file can then be uploaded to… Read More List Spotlight: Preferred Consumer file for Social Media

Digital Marketing, Social Media

How will Twitter Lite Affect Marketers?

If you use Twitter for marketing or customer service, your customers now have another option to access your content. The recently launched “Twitter Lite” for mobile devices is a service that minimizes data use and requires less storage space on the device to run. Twitter Lite also has the ability to load content more quickly due… Read More How will Twitter Lite Affect Marketers?

Data Driven Marketing

The Power of Storytelling & Influencer Marketing

Before I entered the world of marketing, I studied health promotion. I learned a lot about behavior change theories, how to become an influencer, and leading others to changed behavior. In one of my classes, I was assigned to read Influencer: The Power to Change Anything by Kerry Patterson. In his book, Patterson outlines a… Read More The Power of Storytelling & Influencer Marketing