Facebook ads offer a variety of marketing methods to choose from, but which is best? The method we found to be the game changer is the customer file upload with a lookalike audience. We recently ran two major social media campaigns with one key difference, the way we targeted our paid advertising. Both were B2B… Read More ANSInsights Case Study: Targeting Facebook Ads
Keeping your customer email data clean and up-to-date can seem like a daunting task. However, it has never been more critical for email deliverability. Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam. These ISPs determine whether your email ever makes it to the intended inbox. Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability
Get the attention of your ideal customers. Get your offer in the hands of your ideal customers with the Preferred Consumer file from ANS. Receive up to 5,000 highly targeted leads for just $399. With our premium package, you choose up to five of our most valuable demographic characteristics including: Age Annual household income… Read More List Spotlight: Preferred Consumer File
Online video is taking over the internet and becoming bigger than TV. Its pattern of growth has consistently expanded and is projected to dominate more than 80% of all web traffic by 2019, according to the Cisco’s Visual Networking Index. YouTube, Facebook, and Snapchat have been major drivers in this growth with their video posting capabilities,… Read More Video Tips for Marketing Branding Strategies
In April 2017 it was estimated that LinkedIn had more than 500 million users. Of these users, over half are considered to be “active.” With so many active users, how does one stand out in the crowd? Make sure you have an All-Star profile. LinkedIn has created five levels indicating profile strength, ranging from beginner to… Read More How to Create an All-Star Profile on LinkedIn
We have all heard the saying that a picture paints 1000 words. But does the quality of the picture matter? Of course, it does. There are many tools that make presenting information intuitive. Understanding how to harness those tools for a brilliant end product is the challenge. To present data and make it exciting,… Read More How to Present Data and Make it Exciting
Ramp up your social media efforts with the Preferred Consumer file from ANS. Ramp up your social media efforts with the Preferred Consumer file from ANS. Reach your current customers in new ways. We will add missing email and telephone information to your customer file. The updated file can then be uploaded to… Read More List Spotlight: Preferred Consumer file for Social Media
If you use Twitter for marketing or customer service, your customers now have another option to access your content. The recently launched “Twitter Lite” for mobile devices is a service that minimizes data use and requires less storage space on the device to run. Twitter Lite also has the ability to load content more quickly due… Read More How will Twitter Lite Affect Marketers?
Giving back to the community is extremely important for businesses today. Investopedia says regarding social impact, “It is not enough for a company to sell products (or services) consumers want at prices they are willing to pay – companies are now expected to demonstrate that they care about more than just profits.” The way that your… Read More Creating a CSR Plan for your business
Before I entered the world of marketing, I studied health promotion. I learned a lot about behavior change theories, how to become an influencer, and leading others to changed behavior. In one of my classes, I was assigned to read Influencer: The Power to Change Anything by Kerry Patterson. In his book, Patterson outlines a… Read More The Power of Storytelling & Influencer Marketing