Content Marketing, Marketing

Five Common Fears of Content Marketing and What the Office Has to Say About It

With the rise of content marketing, the benefits are becoming more widely understood–quality inbound leads, brand awareness, customer loyalty, increased traffic, just to name a few–making content marketing one the most effective forms of advertising for one’s products or services. So why the heck is 1 out of 10 businesses still missing out on the… Read More Five Common Fears of Content Marketing and What the Office Has to Say About It

Digital Marketing, Social Media

Smartphone Photography Basics | Photo Marketing Series

Two major aspects of social media marketing are words and pictures. Of these two, most people are drawn in by images. In terms of social media, books, articles, and anything else in life, people are drawn to color, light, shapes and whatever is aesthetically pleasing to their eye. That’s why when scrolling through an Instagram feed,… Read More Smartphone Photography Basics | Photo Marketing Series

Digital Marketing, Marketing, Social Media

How are your #SocialListening skills?

Marketers have a tendency to shout from the rooftops to get the attention of potential customers to their products or services. Excessive use of promotions in advertising can become overpowering and appear pushy or gimmicky. We know from experience that most people don’t want to be shouted at. Instead, people want an authentic relationship. Marketers… Read More How are your #SocialListening skills?

Digital Marketing, Social Media

Are You Losing Potential Customers to the Instagram Shadowban?

Are you using Instagram in your social media marketing arsenal? Instagram can be a valuable tool to market your business, if you use it correctly. Instagram has recently started policing those who violate their terms of service. This policing is known as shadowbanning, and can bring reach and engagement to a screeching halt. What is… Read More Are You Losing Potential Customers to the Instagram Shadowban?

Data Driven Marketing, Marketing

How to get from PROBLEM to sustainable SOLUTION

Several years ago I saw a YouTube video titled, “It’s not about the nail.” Watching this really hit home for me as I identified with the husband in the video. He immediately begins problem-solving as his wife explains the pressure and pain she is feeling in her head. During the video, the wife literally has… Read More How to get from PROBLEM to sustainable SOLUTION

Social Media

Case Study: Social Media & SEO Increase Clientele by 300%

Background In recent past, Trash Unlimited spent $2500 per year on advertisements in the yellow pages of the local phone book. There was not a great return on investment. With planning a consistent work, the company made great improvements. Are you curious to know the impact of Search Engine Optimization (SEO), social media marketing, and… Read More Case Study: Social Media & SEO Increase Clientele by 300%