Due to privacy concerns, the client this case study was written about will be referred to as Company XYZ. Background Company XYZ is a merchant services company. They provide equipment and services for credit card and e-commerce payment processing to both large and small businesses. Their national reach includes a 300-employee call center and data… Read More Case Study: The Value of Customized Data
Omnichannel marketing is a way of reaching potential customers through a variety of channels. It’s all about creating a seamless experience between those channels and strategically meeting people where they want to be. Why should I use an omnichannel marketing strategy? 30% higher lifetime customer values are attributed to consumers shopping across multiple channels. 86%… Read More Omnichannel Marketing: What Is It?
When the city of Metropolis is in need of rescue from tyranny and trouble, their hero comes flying in to save. Surprisingly, however, it seems that often Metropolis’ citizens failed to recognize their airborne rescuer. “It’s a bird! It’s a plane! It’s….Superman!” Like Superman, direct mail is often an unrecognized and unsung hero. With the… Read More Five Shocking Facts About Direct Mail
When it comes to hosting an event, it often seems no matter how good the idea, product, program, or training, it’s a challenge to translate the aspiration of a full house of enthused listeners to even a few attendees. However, with the right marketing, an event can be a success. ANS specializes in helping seminar… Read More No Event Attendees? Try Our Event Marketing Timeline
Maybe I am just sentimental, but I am a sucker for a good romance movie. One of my particular favorites is You’ve Got Mail, a charming story of rival bookstore owners who fall in love through an exchange of anonymous emails. With every chime of “You’ve got mail,” from their AOL email inboxes, the couple… Read More Five Tips to Make Sure Your Subscribers Hear, “You’ve Got Mail”
One of the first things your consumers see when they receive an email from you is the subject line. Often, the subject line serves as the determining factor in your email being opened, deleted, or marked as spam. There are a lot of different strategies companies employ in their subject line copywriting; the results range… Read More The Art of Subject Line Copywriting
With the rise of the Thanos, the most tyrannical villain in the galaxy, the Avengers and our other favorite heroes joined forces to save the universe from certain destruction. Tasked with keeping the six Infinity Stones out of the grasps of Thanos, the Avengers faced their greatest challenge yet. While marketers don’t face Thanos and… Read More Email Marketing: Five Lessons From the Avengers
Please tell me I’m not alone! Each morning, I scan my email inbox for important emails. First, I look for familiar names. Names of family and friends and then colleagues or clients. Once I’ve done that, I scan for keywords or company names that pique my interest. I’m afraid to say that after that, I… Read More Email Marketing: Get Your Message Past the Noise
Do you remember the “good old days” back in high school when everyone was part of a clique? The majority of this lumping groups was based on people that only had one thing in common. If you haven’t broken the habit of stereotyping yet, it’s time. Do it for your company. Like in high school,… Read More Quit Stereotyping Your Clients
The Problem of Marketing In any business, marketing plays a vital role in the success or failure of the company. Mediocre products with brilliant marketing are often very successful while fantastic products with poor marketing can fail. Should marketers use social media, direct mail, paid search, print ads, billboards, email, or all of the above?… Read More Solving the Problem of Marketing