This post is the fourth and final installment in our four-month direct mail guide series. We are walking you through the basics of direct mail. In part one, we reviewed why now is a great time to spend marketing dollars on direct mail. If you missed part one, you will find it here. In part two,… Read More Direct Mail Guide: Tracking Response (Part 4 of 4)
Increase ROI from Marketing Spends with Direct Mail In the age of email and digital advertising, it may come as a surprise that many businesses still spend millions of dollars annually on direct mail. Why? Because it still works! Direct mail boasted amazing response rates in 2018 – 9% for house lists and 4.9% for… Read More Direct Mail Guide: Introduction (Part 1 of 4)
If you’ve ever thought about marketing your business in Canada, there’s never been a better time than now. Many of our clients once shied away from sending direct mail to The Great White North. However, Canada remains a relatively untapped goldmine for U.S. mailers. Here are ten reasons why you should send promotional direct mail… Read More 10 Reasons You Should Send Direct Mail to Canada
When the city of Metropolis is in need of rescue from tyranny and trouble, their hero comes flying in to save. Surprisingly, however, it seems that often Metropolis’ citizens failed to recognize their airborne rescuer. “It’s a bird! It’s a plane! It’s….Superman!” Like Superman, direct mail is often an unrecognized and unsung hero. With the… Read More Five Shocking Facts About Direct Mail
On Cyber Monday 2017, desktop e-commerce sales amounted to 3.36 billion US dollars, up from 2.67 billion US dollars in the previous year. This figure represents a 26% year-on-year growth. [source] That’s a lot of dough! Maybe it’s time for you to get serious about your holiday email marketing. The holidays are a time of… Read More Email Marketing Tips for a Piece of the Holiday Pie
How Can Direct Mail Impact Consumers? A little over four years ago I bought my first home. Well, I bought a townhome. But it’s mine. Well, it’s more the banks than mine…but you get the point. I bought a home. My townhome was purchased for $142,900, a price that I felt was fair. I did… Read More Direct Mail Drives Consumer Action
With the rise of the Thanos, the most tyrannical villain in the galaxy, the Avengers and our other favorite heroes joined forces to save the universe from certain destruction. Tasked with keeping the six Infinity Stones out of the grasps of Thanos, the Avengers faced their greatest challenge yet. While marketers don’t face Thanos and… Read More Email Marketing: Five Lessons From the Avengers
A suppression file is a list of records you identify and remove from a contact database based upon undesirable criteria. The type of data you have and the marketing channels you use to reach customers and prospects will determine the types of suppression files you’ll want to consider. A suppression file is applied by taking… Read More The Marketer’s Guide to Suppression Files
Have you paid attention to your inbox lately? I’m not talking about your email inbox—I’m talking about your physical mailbox. You’re probably getting at least one piece of mail every day. This mail is tangible evidence that direct mail is still a valuable marketing tool. Not only is direct mail used, but it is also… Read More Direct Mail and Target Profiling—Marketing Tools to Drive Response
Whether it’s to figure out how to properly boil an egg, build your own garden boxes, or lose that stubborn belly fat, I’d call “bluff” if you claimed you’ve never turned to a “how-to” tutorial to make sure you do something just right. At ANS, we may not be the authority on explaining how to… Read More How-To: Build Your Direct Mail Campaign