A suppression file is a list of records you identify and remove from a contact database based upon undesirable criteria. The type of data you have and the marketing channels you use to reach customers and prospects will determine the types of suppression files you’ll want to consider. A suppression file is applied by taking… Read More The Marketer’s Guide to Suppression Files
Have you paid attention to your inbox lately? I’m not talking about your email inbox—I’m talking about your physical mailbox. You’re probably getting at least one piece of mail every day. This mail is tangible evidence that direct mail is still a valuable marketing tool. Not only is direct mail used, but it is also… Read More Direct Mail and Target Profiling—Marketing Tools to Drive Response
Whether it’s to figure out how to properly boil an egg, build your own garden boxes, or lose that stubborn belly fat, I’d call “bluff” if you claimed you’ve never turned to a “how-to” tutorial to make sure you do something just right. At ANS, we may not be the authority on explaining how to… Read More How-To: Build Your Direct Mail Campaign
Looking for our most popular marketing tips? You’ve come to the right place. This is a roundup of our most popular tips through the years. Here’s a little direct marketing tip for your Tuesday. It’s amazing how altering one little word or phrase can make a big difference for email subject lines or mail pieces.… Read More ANS Top-Performing Marketing Tips Roundup
The Data Behind Direct Mail As I get home from work each day I stop at the mailbox to grab my mail. My mailbox is located right next to a dumpster in the townhomes I live in and I always take a moment to sort through my mail and discard unwanted pieces before returning to… Read More The Data Behind Direct Mail
Stop wasting time and money targeting businesses that won’t respond to your product or services! It’s time to get noticed by the business professionals in your niche. Target individuals within the following types of companies: Franchises – 1,782,389 available Fortune 1000 – 468,743 available Female Owned – 925,310 available Minority Owned – 386,433 available Non-Profit… Read More Targeting Business Professionals in Your Niche
Is direct mail still relevant? I went to college and earned my degree in marketing with an emphasis in digital marketing. My studies included classes like digital marketing, web analytics, digital media, and social media marketing. In fact, the focus was so heavily centered on digital marketing that I never really considered direct mail as… Read More The Truth About Direct Mail
Have you thought about direct marketing for your business? Whether it be direct mail, email, or telemarketing; direct marketing has continued to show success through its positive response rates. There is great worth found in direct marketing and even greater worth when seeking out new leads by renting third party marketing lists. When you rent… Read More List Broker: What is it, and Why do I Need One?
Joy Gendusa gives some great information in an article titled “5 Questions You MUST Ask Before Buying a Mailing List”. The first points given are the most important to understand: mailing lists can be hard to understand and finding the right one for your business can be difficult. With these things in mind, it is important not… Read More Mailing Lists – the 5 Questions You MUST Ask!
A Scientific Study Today’s world is becoming more and more digital. The change is not just in how information is accessed, but also in how it is presented. As marketing transitions from physical to digital, is it getting better? Are the digital ads replacing physical ads as the most effective strategy? DM News’ article, Direct mail Has a Greater Effect on Purchase Than Digital Ads by Al… Read More Direct Mail vs Digital Ads