The Data Behind Direct Mail As I get home from work each day I stop at the mailbox to grab my mail. My mailbox is located right next to a dumpster in the townhomes I live in and I always take a moment to sort through my mail and discard unwanted pieces before returning to… Read More The Data Behind Direct Mail
Stop wasting time and money targeting businesses that won’t respond to your product or services! It’s time to get noticed by the business professionals in your niche. Target individuals within the following types of companies: Franchises – 1,782,389 available Fortune 1000 – 468,743 available Female Owned – 925,310 available Minority Owned – 386,433 available Non-Profit… Read More Targeting Business Professionals in Your Niche
Is direct mail still relevant? I went to college and earned my degree in marketing with an emphasis in digital marketing. My studies included classes like digital marketing, web analytics, digital media, and social media marketing. In fact, the focus was so heavily centered on digital marketing that I never really considered direct mail as… Read More The Truth About Direct Mail
Have you thought about direct marketing for your business? Whether it be direct mail, email, or telemarketing; direct marketing has continued to show success through its positive response rates. There is great worth found in direct marketing and even greater worth when seeking out new leads by renting third party marketing lists. When you rent… Read More List Broker: What is it, and Why do I Need One?
Joy Gendusa gives some great information in an article titled “5 Questions You MUST Ask Before Buying a Mailing List”. The first points given are the most important to understand: mailing lists can be hard to understand and finding the right one for your business can be difficult. With these things in mind, it is important not… Read More Mailing Lists – the 5 Questions You MUST Ask!
A Scientific Study Today’s world is becoming more and more digital. The change is not just in how information is accessed, but also in how it is presented. As marketing transitions from physical to digital, is it getting better? Are the digital ads replacing physical ads as the most effective strategy? DM News’ article, Direct mail Has a Greater Effect on Purchase Than Digital Ads by Al… Read More Direct Mail vs Digital Ads
In “The 12 Most Common Direct Mail Mistakes…And How to Avoid Them” by Robert W. Bly, we are taught several common mistakes direct marketers make that worsen their direct mail results. I’d like to discuss two key points that can help you stay away from these potential mistakes. 1. Research: The very first mistake that… Read More The 12 Most Common Direct Mail Mistakes
Before we discuss the integral components of a mail piece, we must get one relevant best practice out of the way: the mailing list. Use a quality mailing list! Before you ever start creating a mail piece have a specific audience in mind. Target this audience. This could involve renting a mailing list from another… Read More The Mail Piece: A Message in a Bottle
Understanding the Datacard The 10 Most Important Items to Help You Find the Highest Quality Leads in a Marketing List Before you can understand the parts of a datacard and what things to look for when determining if the records are a right fit for your business, you need to first understand what a datacard is. In… Read More Understanding the Datacard
Will the US Postal Service Fail? The US Postal Service is increasingly in the news, with media and citizens wondering if it will survive in this technology-driven era. The ‘New Yorker’ recently published a piece about the Postal Service being irrelevant in the public eye and implied that the USPS will fail. Direct Marketing News… Read More Will the US Postal Service Fail?