B2B, List Spotlight

Targeting Business Professionals in Your Niche

Stop wasting time and money targeting businesses that won’t respond to your product or services! It’s time to get noticed by the business professionals in your niche. Target individuals within the following types of companies: Franchises – 1,782,389 available Fortune 1000 – 468,743 available Female Owned – 925,310 available Minority Owned – 386,433 available Non-Profit… Read More Targeting Business Professionals in Your Niche

List Brokerage

List Broker: What is it, and Why do I Need One?

Have you thought about direct marketing for your business?  Whether it be direct mail, email, or telemarketing; direct marketing has continued to show success through its positive response rates.  There is great worth found in direct marketing and even greater worth when seeking out new leads by renting third party marketing lists.  When you rent… Read More List Broker: What is it, and Why do I Need One?

Direct Mail

Mailing Lists – the 5 Questions You MUST Ask!

Joy Gendusa gives some great information in an article titled “5 Questions You MUST Ask Before Buying a Mailing List”.  The first points given are the most important to understand: mailing lists can be hard to understand and finding the right one for your business can be difficult.  With these things in mind, it is important not… Read More Mailing Lists – the 5 Questions You MUST Ask!

ANS Updates, Data

Get Motivated Update

  Attendees to the Get Motivated Seminars. These seminars feature high-profile speakers that include U.S. Presidents, business magnates, professional athletes, entertainers, entrepreneurs, and Olympians. These action-packed seminars focus on self-improvement, personal development, continuing education, entrepreneurial training, and leadership and management skills training. This training offers something for everyone, and are well attended by professionals in… Read More Get Motivated Update

Digital Marketing, Direct Mail, Marketing

Direct Mail vs Digital Ads

A Scientific Study Today’s world is becoming more and more digital. The change is not just in how information is accessed, but also in how it is presented. As marketing transitions from physical to digital, is it getting better? Are the digital ads replacing physical ads as the most effective strategy? DM News’ article, Direct mail Has a Greater Effect on Purchase Than Digital Ads by Al… Read More Direct Mail vs Digital Ads

Creative, Direct Mail, Marketing

The Mail Piece: A Message in a Bottle

Before we discuss the integral components of a mail piece, we must get one relevant best practice out of the way: the mailing list.  Use a quality mailing list!  Before you ever start creating a mail piece have a specific audience in mind. Target this audience. This could involve renting a mailing list from another… Read More The Mail Piece: A Message in a Bottle