Industry Events

My Review of Inbound 2017

Inbound I had the incredible opportunity to attend Hubspot’s Inbound 2017 event last September and was truly blown away. This event was attended by 21,000 people and included roughly 300 sessions relating to marketing, sales, leadership, business development, and so much more. There really was something for everyone. Upon return, I told my supervisor that… Read More My Review of Inbound 2017

Data Driven Marketing, Digital Marketing, Industry Events

Tips to Improve PPC Lead Generating Campaigns

While exhibiting at LeadsCon in Las Vegas, I attended a workshop on leveraging paid search as an effective tool for lead generation facilitated by Dennis Coombes. I learned several valuable insights for using data-driven marketing to improve PPC campaigns, here are some highlights: Work Backwards Often times companies plan their PPC budget by looking at… Read More Tips to Improve PPC Lead Generating Campaigns

Digital Marketing, Direct Mail, Email, Industry Events

USPS’s Digital Mail Program – Nationwide in 2017

USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever.  USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail.  As… Read More USPS’s Digital Mail Program – Nationwide in 2017

Industry Events, Marketing

LeadsCon 2016 Review

As a first-time attendee of LeadsCon, I was impressed with the attendance and education at the show. The keynote speakers were informative and the content was very relevant.  During the show, there were built-in networking opportunities. The exhibit hall was busy and exhibitors were meeting and talking all day to attendees. I would highly recommend… Read More LeadsCon 2016 Review