Creative, Industry Events

AdobeMAX 2016 Review

AdobeMAX selfie

Anticipating my first time at AdobeMAX I was both anxious and excited to attend. I knew that I would be in rooms filled with some of the most talented designers in the US. Designers doing revolutionary things with innovative technologies.

AdobeMAX did not disappoint – it was 10,000 designers, marketers and more from around the world. The designers doing revolutionary things were brilliantly inspiring and most of the individuals I met in person were people just like me, hybrid designer-marketers dealing with similar day-to-day challenges of branding, content development, and campaign management. It was like going home.

AdobeMAX Learning, Inspiration, Networking & Fun

Keynotes included amazing creative artists from the worlds of photography, fashion, film and sculpture as well as the latest technologies across Adobe software. Networking included the community pavilion with over 60 industry exhibitors, a meet-and-greet mixer with the Adobe teams, and the MAX bash concert.

Labs, workshops and sessions included topics ranging from application skills and best practices to content and social media marketing, creativity & leadership to experiential design and beyond.

I would recommend this conference to anyone working in design or marketing, especially those juggling both!

Two of my favorite sessions (I had many of them) were all about content marketing. Below are my notes from “Achieving Content Velocity”


Here are some other photos from my experience:

AdobeMAX Mainstage
AdobeMAX Mainstage
AdobeMAX Hangout Spot
Hangout Spot in the Community Pavilion
AdobeMAX Graffiti Wall
AdobeMAX Graffiti Wall
Adobe Mobile App Capture
Patterns produced in Capture, Adobe’s Mobile App turned into ceramic tiles
MAX Bash at AdobeMAX
AdobeMAX Bash with sculpture by Janet Echelman

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