Data, Data Driven Marketing

How to Present Data and Make it Exciting

  We have all heard the saying that a picture paints 1000 words. But does the quality of the picture matter? Of course, it does. There are many tools that make presenting information intuitive. Understanding how to harness those tools for a brilliant end product is the challenge. To present data and make it exciting,… Read More How to Present Data and Make it Exciting

Creative, Direct Mail

The Innovative Mail Piece: Message In A Bottle

Want to really stand out in crowded mailboxes around the globe? Here are some things to consider if you want to stand out and be considered innovative in your mail piece production. Haven’t read Part 1? It’s the basics, content, and design, about making a direct mail piece. Heighten Anticipation & Extend the Connection Make… Read More The Innovative Mail Piece: Message In A Bottle

Creative, Direct Mail, Marketing

The Mail Piece: A Message in a Bottle

Before we discuss the integral components of a mail piece, we must get one relevant best practice out of the way: the mailing list.  Use a quality mailing list!  Before you ever start creating a mail piece have a specific audience in mind. Target this audience. This could involve renting a mailing list from another… Read More The Mail Piece: A Message in a Bottle