Are you on Twitter? This is a question that I often ask people I meet. You see, I am a Twitter junkie. I love Twitter. I spend a lot of time on Twitter every day. I get my news, stay connected to my sports teams and friends, and keep tabs on the world in general all through Twitter. As a marketer, I use Twitter to engage with clients, market our products, and to generate leads. Yes. I did say that I do lead generation on Twitter. Yes. Twitter is a great platform for businesses to market on. In fact, @heatherheuman shares 6 Tips on How to Use Twitter Marketing to Increase Leads to help organizations leverage Twitter for business.
Heather’s 6 Tips
- Have great images in your tweet
- Use properly sized images for tweets
- Use the Advanced Search function on Twitter
- Tweet value rather than just titles
- Automation is your friend for evergreen content
- Create lists with influencers and experts
I’m sure you’ve heard the first one before, everyone says that you should post great images. While images take time to find, edit, brand, and publish (especially if you do it right); there is a reason to this suggestion. In her article, Heather cites a @buffer study that states that tweets with an image get 18% more clicks, 89% more favorites and 150% more retweets. Why would you ever put marketing content on Twitter without a great image? Hopefully you won’t ever again. That is, unless you are including video instead…but that’s a whole different topic.
When it comes to determining the copy that will accompany your great image, focus on tweeting value as opposed to just titles. What do I mean by tweeting value? While you could just tweet the title of the article you are sharing, doing so adds no value to the people that read your tweet. Instead, focus on tweeting something of value that will help the user find what they are looking for. For example, while tweeting about an article on Conversion Rates, tweet something like:
“Are you looking to increase your #ConversionRates?”
This will help drive qualified traffic to your content. This helps your campaign result in better leads from your social marketing efforts on Twitter. Always tweet something of value instead of just names and titles.
A few more Twitter Lead Generation tips
To Heather’s 6 tips, let me add the following:
- Tweet curated content relevant to your target audience
- Research and strategically use hashtags
- Tweet often
Posting curated content should help you to build your marketing narrative, not someone else’s. It should support the call to action you are driving with your marketing strategy. Find articles and other content that your target audience would be interested in, then share that content with original, value-added copy. Use curated content intermingled with your own original content so that it supports your position as a thought-leader, not a thought-sharer. But remember, only share great content.
However, great content (whether original or curated) means nothing without an audience. Hashtags are the key to placing your content organically in front of your target demographics. Research the hashtags you use and look for hashtags your ideal customers are using. Use relevant hashtags and tweet them often.
But how often? At what cadence should you tweet? How do you define too little or too much in the Twitter world? According to Heather’s article, the average lifespan of a single tweet is 18 minutes. This means that you need to tweet often enough to ensure your message reaches its target. There isn’t a set number, but be sure to tweet often.
Be sure to read Heather’s article on Twitter lead generation for information on implementing her 6 tips, then reach out to us on Twitter @ANSinsights for more help with marketing in the Twitter-sphere.
This article review was written by @DavidFiso, Twitter Genius and Digital Marketer at American Name Services.
Looking to increase your bottom line? One of the most over-looked “gold mines” is a company’s existing customer file. We recommend these three strategies to make the most out of your customer file and increase revenue.
1. Rent It Out
Do you have a list of people that have responded to your seminar offer? Maybe your customer file is full of natural health enthusiasts, college students, or people who live in solar-powered homes. No matter the customer file, you can rent it for one-time use on direct mail or email marketing campaigns. To get the most out of renting your file, it is best to use a trusted list manager like American Name Services, who will market your file and manage rentals. For more information on list management, click here.
2. Model Your Customer File
Your customers have common traits, do you know what they are? If you’re looking to acquire new customers, wouldn’t it make sense to target people whose traits match the current customers? Our partner, West Coast Data Services, can analyze your customer file and create a “custom” mailing list, modeled after your current customer data. This takes the guessing game out of selecting a mailing list and can prevent wasting marketing budgets on records that don’t fit your target audience.
3. Re-target Your Existing Customers
Did you know that, on average, gaining a new customer costs 5x as much as keeping an existing one? Plus, existing customers are more likely to try your new products and spend more money than new ones.1 Keep in touch with your current customers by notifying them of new products, discounts, or birthday specials. This can be done through direct mail, social media, or email marketing. American Name Services can help re-target through any of these channels. For more info, click here.
By Lindsey Lefevor, Social Media Account Manager with American Name Services
Data can be one of your greatest assets in growing and maintaining your business. It can help you bring in new leads as well as follow up with existing customers. Sales volume can increase while existing customers can be happy about special offers that have been given to them through mail or email. With all of these advantages to having data there is a cost and a responsibility to maintaining data hygiene.
Data hygiene is the process of cleaning data. Data is considered to be clean when there are only a small number of errors in a database. Dirty data can be caused by a number different factors, which might include: records not updated by the NCOA, updated “Panders” (those that do not want to receive direct mail), incomplete data, and duplicates. No one would argue the importance of personal hygiene, and so it is with the hygiene of your data. By having clean data, you will find better results in all of your direct marketing efforts. Below are some “Data Hygiene Essentials” that will help you achieve good data hygiene.
Every year there are millions of Americans that move their place of residence and/or business. It is no surprise their old addresses will remain in consumer and business databases. As a result, mailings will continue to go to old addresses and won’t be seen by your lead. Most mailings will be undeliverable because of incorrect addresses, which translates to missed opportunities in sales, and money spent.
By having your data updated with the NCOA (National Change of Address) the percentage of records that are undeliverable will be reduced allowing your direct marketing campaigns to be more cost efficient. Thousands of dollars can be saved and valuable leads can be retained by implementing this into your data hygiene process.
CASS (Coding Accuracy Support System) is a certification process the USPS (United States Postal Service) developed for ensuring mailing list addresses are complete and accurate. Implementing CASS into your data hygiene process will make your data more complete, allowing you to reach more customers.
Duplicates will sometimes occur in your database. Make sure to remove them so that you are not paying for multiple mail pieces and postage to reach a single lead.
The DNC or National Do Not Call Registry gives people a choice about whether to receive telemarketing calls at home. By implementing this into your database your telemarketing process will run more smoothly and you won’t have to waste time with those who do not want to be contacted.
Like the DNC (Do Not Call), “Panders” are a list of people that do not want to receive direct mail advertising. No point in wasting time and money on someone who does not want to be sold through direct mail.
Remember that as you implement these “Data Hygiene Essentials” to your database you will experience better cost efficiency and a higher success rate in your marketing campaigns.
Tyson Knowles – Marketing Specialist
American Name Services | Sew, Your Want More Customers?