Just watched a simple but on point video from Ben Angel called How to Get Your Emails Opened. He asks, “if email is 40 times more effective at acquiring new customers than Facebook and drives more conversion than any other marketing channel, then why are so many not seeing these kinds of results?” Simple –… Read More Improve Your Email Inbox Marketing
It seems a bit silly to be writing a blog post about how to use LinkedIn for business – LINKEDIN IS BUSINESS. It’s a business, to network with business professionals. The two most important things your company needs to be actively doing on LinkedIn – right here, right now! Get your employees active on LinkedIn!… Read More How to use LinkedIn to Grow your Business
Here at ANS, we have learned that just like in Ann Mills’ article Why Social Media Management Takes a Village, effective social media marketing management takes a well-functioning team working within a well-organized company. “The process is fluid and complex, and to execute it well, we must PLAN, THINK, COLLABORATE, and MEASURE with rigor and… Read More Social Media Marketing, Building A Cooperative Team
Anticipating my first time at AdobeMAX I was both anxious and excited to attend. I knew that I would be in rooms filled with some of the most talented designers in the US. Designers doing revolutionary things with innovative technologies. AdobeMAX did not disappoint – it was 10,000 designers, marketers and more from around the… Read More AdobeMAX 2016 Review
Some fantastic social media marketing questions are asked in HubSpot’s article 9 Questions to Ask Before Creating Another Social Media Account. These questions are important to ask before starting any new social media platform, as not all platforms are necessary for your company. We want you to spend your efforts and resources in the most… Read More Social Media Marketing – Strategy Questions
Want to really stand out in crowded mailboxes around the globe? Here are some things to consider if you want to stand out and be considered innovative in your mail piece production. Haven’t read Part 1? It’s the basics, content, and design, about making a direct mail piece. Heighten Anticipation & Extend the Connection Make… Read More The Innovative Mail Piece: Message In A Bottle
As my mind wandered during a social video presentation*, it made an interesting connection. Film originated as moving images without color or sound in the 1890s. Approximately 120 years later we’ve come full circle, as the best social videos are soundless shorts. So much has changed, as technology goes. Most individuals in the world have… Read More Silent Shorts: Thoughts on Social Media Video
“These days, tremendous volumes of information are being generated and collected through new technologies, be they large telescopes arrays, DNA sequencers or Facebook”, says Malte Ebach in his article Scientists are asking the wrong questions of big data. “Big Data has sparked the development of sophisticated new ways to capture, synthesize and act on it.… Read More Big Data: Emerging Discoveries in Complex Ambiguity
Before we discuss the integral components of a mail piece, we must get one relevant best practice out of the way: the mailing list. Use a quality mailing list! Before you ever start creating a mail piece have a specific audience in mind. Target this audience. This could involve renting a mailing list from another… Read More The Mail Piece: A Message in a Bottle