HOW MARKETABLE IS YOUR DATABASE?

Are you marketing to your in-house database?  Have you recently mailed to your database or is your customer file outdated and missing information?  Did you know that you will spend more money to acquire a new customer than to retain a current one? Your customer database is your biggest gold-mine!

Here are a few helpful questions for determining the marketability of your data:

• What does it cost to maintain your database?
• Does your database outperform cold contacts?
• How current is the data?
• Do you segment your data by campaign?

More Information

Read the full article on Creating a Successful Sales and Marketing Database.

Please click the START button above, call 1-800-434-1851 or send an email to sales@a-names.com and give us the opportunity to discuss your marketing needs.

American Name Services has assisted thousands of businesses worldwide. As the data intelligence behind marketing strategies and utilizing the world’s vast databases combined with state-of-the-art technology, ANS provides unparalleled experience and customized partner relationships, helping clients realize the benefits of today’s marketing strategies.

774 South 400 East, Orem, UT 84097  |  www.americannameservices.com