This post is the third installment in our four-month direct mail guide series. We are walking you through the basics of direct mail. In part one, we reviewed why now is a great time to spend marketing dollars on direct mail. If you missed part one, you will find it here. In part two, we discussed… Read More Direct Mail Guide: The List & Print and Mail (Part 3 of 4)
Our second installment in a four-month series where we walk you through the basics of direct mail. In part one, we reviewed why now is a great time to spend marketing dollars on direct mail. If you missed part one, you can find it, here. We’ve established that direct mail boasts fantastic response rates and… Read More Direct Mail Guide: The Offer & The Mail Piece (Part 2 of 4)
Increase ROI from Marketing Spends with Direct Mail In the age of email and digital advertising, it may come as a surprise that many businesses still spend millions of dollars annually on direct mail. Why? Because it still works! Direct mail boasted amazing response rates in 2018 – 9% for house lists and 4.9% for… Read More Direct Mail Guide: Introduction (Part 1 of 4)
If you’ve been following us for a while, you already know that ANS has exhibited at LeadsCon Las Vegas for several years. Leadscon is THE UNDENIABLE, MUST-ATTEND LEAD GEN EVENT. As the name suggests, LeadsCon is a conference for all things related to lead generation. Whether your business builds leads, has software for leads, you have… Read More Visit ANS at Booth 511 – LeadsCon Las Vegas 2020
If you’ve ever thought about marketing your business in Canada, there’s never been a better time than now. Many of our clients once shied away from sending direct mail to The Great White North. However, Canada remains a relatively untapped goldmine for U.S. mailers. Here are ten reasons why you should send promotional direct mail… Read More 10 Reasons You Should Send Direct Mail to Canada
It’s no secret that marketing has evolved and will continue to do so. In a Harvard Business Review article from March 2018, the following chart shows how we’ve gone from a market approach of “mass appeal” to one of relevance, experience, and personalization today. Ideas for adapting to a world without loyalty Using a virtual… Read More B2B Marketing in a World Without Loyalty
Data can be one of your greatest tools in growing and maintaining your business. Preserving your data’s integrity through data scrubbing is key when it comes to advertising and marketing through direct mail. When you regularly clean and update your file, you are able to use your data to support your marketing, sales, and business… Read More 3 Data Cleansing Services You Can’t Afford To Forget
Recently we brought on a new list management client. Their customer file consists of buyers and members of the websites, PaleoPlan.com and PaleoHacks.com. A snapshot of the ANS Customer Profile Report we produced for our new management client shows that while the home value for their customers pretty closely follows the average, the age of their… Read More ANS Customer Profile Report – An Inside Look
On Cyber Monday 2017, desktop e-commerce sales amounted to 3.36 billion US dollars, up from 2.67 billion US dollars in the previous year. This figure represents a 26% year-on-year growth. [source] That’s a lot of dough! Maybe it’s time for you to get serious about your holiday email marketing. The holidays are a time of… Read More Email Marketing Tips for a Piece of the Holiday Pie
A suppression file is a list of records you identify and remove from a contact database based upon undesirable criteria. The type of data you have and the marketing channels you use to reach customers and prospects will determine the types of suppression files you’ll want to consider. A suppression file is applied by taking… Read More The Marketer’s Guide to Suppression Files