It’s no secret that marketing has evolved and will continue to do so. In a Harvard Business Review article from March 2018, the following chart shows how we’ve gone from a market approach of “mass appeal” to one of relevance, experience, and personalization today. Ideas for adapting to a world without loyalty Using a virtual… Read More B2B Marketing in a World Without Loyalty
Data can be one of your greatest tools in growing and maintaining your business. Preserving your data’s integrity through data scrubbing is key when it comes to advertising and marketing through direct mail. When you regularly clean and update your file, you are able to use your data to support your marketing, sales, and business… Read More 3 Data Cleansing Services You Can’t Afford To Forget
Recently we brought on a new list management client. Their customer file consists of buyers and members of the websites, PaleoPlan.com and PaleoHacks.com. A snapshot of the ANS Customer Profile Report we produced for our new management client shows that while the home value for their customers pretty closely follows the average, the age of their… Read More ANS Customer Profile Report – An Inside Look
On Cyber Monday 2017, desktop e-commerce sales amounted to 3.36 billion US dollars, up from 2.67 billion US dollars in the previous year. This figure represents a 26% year-on-year growth. [source] That’s a lot of dough! Maybe it’s time for you to get serious about your holiday email marketing. The holidays are a time of… Read More Email Marketing Tips for a Piece of the Holiday Pie
A suppression file is a list of records you identify and remove from a contact database based upon undesirable criteria. The type of data you have and the marketing channels you use to reach customers and prospects will determine the types of suppression files you’ll want to consider. A suppression file is applied by taking… Read More The Marketer’s Guide to Suppression Files
Whether the sky’s the limit or you’re on a limited budget, you can create a direct mail campaign to fit your needs. In the age of email and digital advertising, it may come as a surprise that many businesses still spend millions of dollars annually on direct mail. Why? Because it still works! Direct mail… Read More Direct Mail Marketing, Done Right
Please tell me I’m not alone! Each morning, I scan my email inbox for important emails. First, I look for familiar names. Names of family and friends and then colleagues or clients. Once I’ve done that, I scan for keywords or company names that pique my interest. I’m afraid to say that after that, I… Read More Email Marketing: Get Your Message Past the Noise
Did you know that more than 90% of visitors who read your headline also read your call-to-action (CTA)? A strong call to action is one of the most critical elements of your creative. However, one study suggests that 70% of small business don’t have a CTA anywhere on their website! When creating a CTA, make… Read More Call-to-Action FAQs for Higher Response
A personal story about how a leader can empower others. Early in my days with American Name Services, I wore many hats and mostly focused my attention on preparing for upcoming trade shows, helping to promote our managed properties and assisting in client services when needed. When the account rep for our largest client planned… Read More Growing Pains – A Lesson in Leadership to Empower Others
Keeping your customer email data clean and up-to-date can seem like a daunting task. However, it has never been more critical for email deliverability. Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam. These ISPs determine whether your email ever makes it to the intended inbox. Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability