Skip to content
  • Home
  • Products and Services
  • Event Marketing
  • About ANS
  • ANS Blog
  • Contact Us

ANSinsights

Author: Wendy Harwood

— Direct Mail, Direct Mail Guide, Marketing —

Direct Mail Guide: Tracking Response (Part 4 of 4)

Direct Mail Guide Part 4: Tracking Reponse

This post is the fourth and final installment in our four-month direct mail guide series. We are walking you through the basics of direct mail. In part one, we reviewed why now is a great time to spend marketing dollars on direct mail. If you missed part one, you will find it here. In part two,… Read More Direct Mail Guide: Tracking Response (Part 4 of 4)

— Direct Mail, Direct Mail Guide, Marketing —

Direct Mail Guide: The List & Print and Mail (Part 3 of 4)

Direct Mail Guide: The List & Print and Mail

This post is the third installment in our four-month direct mail guide series. We are walking you through the basics of direct mail. In part one, we reviewed why now is a great time to spend marketing dollars on direct mail. If you missed part one, you will find it here. In part two, we discussed… Read More Direct Mail Guide: The List & Print and Mail (Part 3 of 4)

— Direct Mail, Direct Mail Guide, Marketing —

Direct Mail Guide: The Offer & The Mail Piece (Part 2 of 4)

Direct Mail Guide Part 2: The offer and the mail piece

Our second installment in a four-month series where we walk you through the basics of direct mail. In part one, we reviewed why now is a great time to spend marketing dollars on direct mail. If you missed part one, you can find it, here. We’ve established that direct mail boasts fantastic response rates and… Read More Direct Mail Guide: The Offer & The Mail Piece (Part 2 of 4)

— Data Driven Marketing, Direct Mail, Direct Mail Guide, Marketing —

Direct Mail Guide: Introduction (Part 1 of 4)

Direct Mail Guide Part 1: Why Now is the Time to Spend Marketing Dollars on Direct Mail

Increase ROI from Marketing Spends with Direct Mail In the age of email and digital advertising, it may come as a surprise that many businesses still spend millions of dollars annually on direct mail. Why? Because it still works! Direct mail boasted amazing response rates in 2018 – 9% for house lists and 4.9% for… Read More Direct Mail Guide: Introduction (Part 1 of 4)

— Industry Events —

Visit ANS at Booth 511 – LeadsCon Las Vegas 2020

Leadscon Las Vegas 2020 Booth 511

If you’ve been following us for a while, you already know that ANS has exhibited at LeadsCon Las Vegas for several years. Leadscon is THE UNDENIABLE, MUST-ATTEND LEAD GEN EVENT. As the name suggests, LeadsCon is a conference for all things related to lead generation. Whether your business builds leads, has software for leads, you have… Read More Visit ANS at Booth 511 – LeadsCon Las Vegas 2020

— Direct Mail —

10 Reasons You Should Send Direct Mail to Canada

direct mail to Canada

If you’ve ever thought about marketing your business in Canada, there’s never been a better time than now. Many of our clients once shied away from sending direct mail to The Great White North. However, Canada remains a relatively untapped goldmine for U.S. mailers. Here are ten reasons why you should send promotional direct mail… Read More 10 Reasons You Should Send Direct Mail to Canada

— B2B, Marketing —

B2B Marketing in a World Without Loyalty

It’s no secret that marketing has evolved and will continue to do so. In a Harvard Business Review article from March 2018, the following chart shows how we’ve gone from a market approach of “mass appeal” to one of relevance, experience, and personalization today. Ideas for adapting to a world without loyalty Using a virtual… Read More B2B Marketing in a World Without Loyalty

— Data, Direct Mail —

3 Data Cleansing Services You Can’t Afford To Forget

data cleansing, data hygiene. direct mail

Data can be one of your greatest tools in growing and maintaining your business. Preserving your data’s integrity through data scrubbing is key when it comes to advertising and marketing through direct mail. When you regularly clean and update your file, you are able to use your data to support your marketing, sales, and business… Read More 3 Data Cleansing Services You Can’t Afford To Forget

— Data, List Management —

ANS Customer Profile Report – An Inside Look

Data Profile Report, Customer Profile Report

Recently we brought on a new list management client. Their customer file consists of buyers and members of the websites, PaleoPlan.com and PaleoHacks.com. A snapshot of the ANS Customer Profile Report we produced for our new management client shows that while the home value for their customers pretty closely follows the average, the age of their… Read More ANS Customer Profile Report – An Inside Look

— Email —

Email Marketing Tips for a Piece of the Holiday Pie

holiday email marketing, email marketing, email marketing tips

On Cyber Monday 2017, desktop e-commerce sales amounted to 3.36 billion US dollars, up from 2.67 billion US dollars in the previous year. This figure represents a 26% year-on-year growth. [source] That’s a lot of dough!  Maybe it’s time for you to get serious about your holiday email marketing. The holidays are a time of… Read More Email Marketing Tips for a Piece of the Holiday Pie

Posts navigation

Older posts

Categories

ANS Trips ANS Updates B2B Corporate Culture Creative Data Data Driven Marketing Digital Marketing Direct Mail Email Email Blasts Industry Events Jill's Thoughts List Spotlight Mailing List Marketing Personal Development Social Media

Tags

ANSInsights ANS Trips 2016 Data Data Analysis Data Hygiene Digital Marketing Direct Mail Direct Marketing Email Marketing Inside ANS Leads List Spotlight Mailing List Mail Piece Marketing Marketing Strategy Marketing Tips Social Media Marketing

Archives

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Proudly powered by WordPress | Theme: Anissa by AlienWP.