Data, Direct Mail

3 Data Cleansing Services You Can’t Afford To Forget

Data can be one of your greatest tools in growing and maintaining your business. Preserving your data’s integrity through data scrubbing is key when it comes to advertising and marketing through direct mail. When you regularly clean and update your file, you are able to use your data to support your marketing, sales, and business… Read More 3 Data Cleansing Services You Can’t Afford To Forget

Data, List Management

ANS Customer Profile Report – An Inside Look

Recently we brought on a new list management client. Their customer file consists of buyers and members of the websites, PaleoPlan.com and PaleoHacks.com. A snapshot of the ANS Customer Profile Report we produced for our new management client shows that while the home value for their customers pretty closely follows the average, the age of their… Read More ANS Customer Profile Report – An Inside Look

Corporate Culture, Personal Development

Growing Pains – A Lesson in Leadership to Empower Others

A personal story about how a leader can empower others. Early in my days with American Name Services, I wore many hats and mostly focused my attention on preparing for upcoming trade shows, helping to promote our managed properties and assisting in client services when needed.  When the account rep for our largest client planned… Read More Growing Pains – A Lesson in Leadership to Empower Others

Digital Marketing, Email

Email Hygiene – Best Practices for Deliverability

Keeping your customer email data clean and up-to-date can seem like a daunting task.  However, it has never been more critical for email deliverability.  Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam.  These ISPs determine whether your email ever makes it to the intended inbox.  Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability