A suppression file is a list of records you identify and remove from a contact database based upon undesirable criteria. The type of data you have and the marketing channels you use to reach customers and prospects will determine the types of suppression files you’ll want to consider. A suppression file is applied by taking… Read More The Marketer’s Guide to Suppression Files
Whether the sky’s the limit or you’re on a limited budget, you can create a direct mail campaign to fit your needs. In the age of email and digital advertising, it may come as a surprise that many businesses still spend millions of dollars annually on direct mail. Why? Because it still works! Direct mail… Read More Direct Mail Marketing, Done Right
Please tell me I’m not alone! Each morning, I scan my email inbox for important emails. First, I look for familiar names. Names of family and friends and then colleagues or clients. Once I’ve done that, I scan for keywords or company names that pique my interest. I’m afraid to say that after that, I… Read More Email Marketing: Get Your Message Past the Noise
Did you know that more than 90% of visitors who read your headline also read your call-to-action (CTA)? A strong call to action is one of the most critical elements of your creative. However, one study suggests that 70% of small business don’t have a CTA anywhere on their website! When creating a CTA, make… Read More Call-to-Action FAQs for Higher Response
A personal story about how a leader can empower others. Early in my days with American Name Services, I wore many hats and mostly focused my attention on preparing for upcoming trade shows, helping to promote our managed properties and assisting in client services when needed. When the account rep for our largest client planned… Read More Growing Pains – A Lesson in Leadership to Empower Others
Keeping your customer email data clean and up-to-date can seem like a daunting task. However, it has never been more critical for email deliverability. Internet Service Providers (ISPs) do their best to protect clients from unwanted emails and spam. These ISPs determine whether your email ever makes it to the intended inbox. Email hygiene is… Read More Email Hygiene – Best Practices for Deliverability
Your customer data has a story to tell. The key to good marketing is to learn those stories, identify pain points, and address specific problems through your marketing content and provide solutions with your products and services. How can you hear your customers’ stories? Many companies have discovered that to build an effective marketing strategy,… Read More Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report
Recently I finished reading The Happiness Advantage by Shawn Achor. A couple of the main points I took from the reading were, “…happiness is the precursor to success, not merely the result” and “… success orbits around happiness, not the other way around.” Although individually we may define success in different terms, it is likely… Read More 3 Good Things – A Gratitude Journal Experience Inspired by The Happiness Advantage
American Name Services (ANS) got its start by providing companies with leads for direct mail. Over the last 20 years, as technologies have developed and transformed, so has ANS. Our services have grown and adapted to the ever-changing marketing world around us. Despite the years and changes, however, we have found that one direct marketing… Read More Direct Mail Isn’t Dead: 5 Tips to Make It Work
My grandfather loved to put together puzzles. While sitting at a folding table, he taught me to begin with the edge pieces, then to search out pieces with the same pattern, or pieces that I knew belonged to a particular part of the puzzle’s image. After time had passed, the image of the puzzle began… Read More The Basics of Data Append