Data can be one of your greatest assets in growing and maintaining your business. It can help you bring in new leads as well as follow up with existing customers. Sales volume can increase while existing customers can be happy about special offers that have been given to them by mail or email. With all… Read More Data Hygiene Essentials
Data duplication is one of the most important things to consider when planning a direct mail or email campaign. Neglecting this step results in unnecessary marketing costs. What is your company doing about it? Research from the Data Warehouse Institute estimates that data quality problems cost U.S. businesses over 600 billion dollars a year. This financial… Read More Data Quality -The Real Cost of Data Duplication
11 Items to Help You Find the Highest Quality Targeted Leads for Your Next Campaign. Before you can determine whether a list of leads is a good fit for your business or marketing campaign, you’ll need to understand what a datacard is. In short, a datacard is a rate-sheet of information that summarizes the essential… Read More 11 Steps To Understanding a Datacard
As I was perusing LinkedIn the other day, I came across Acxiom’s update for their article, “What will be the biggest revenue drivers for data in 2016?” Here at American Name Services, our business model revolves around data, so naturally, I was curious. Jed Mole states in his article, “…nearly every invention, innovation or product these… Read More Acxiom’s Biggest Revenue Drivers for Data in 2016
For the first time, in 50 years, The U.S. Postal Service has resumed the transportation of mail to Cuba. How this change will affect direct mail to the country is still yet to be determined, however, direct marketers will likely gain access to 11.27 million consumers in the country. Last month, ANS Execs visited Cuba… Read More American Name Services’ Executives Visit Cuba
Each week at American Name Services we have “Smoothie Wednesday”. A couple of week’s ago, Jen Langston (VP – Production), made Chocolate-Banana Oatmeal Protein Smoothies. They are not only delicious, but they are healthy! Here’s the recipe (makes one serving): ½ cup unsweetened almond milk ½ banana 1 scoop chocolate protein 1/3 cup oats 1 cup… Read More Chocolate-Banana Oatmeal Protein Smoothie
Each week we have “Smoothie Wednesday”. Last week, Collette (Accounting Department) made Orange Cream Protein Smoothies. They were delicious! Here’s the recipe: Orange Cream Protein Smoothies ¼ C frozen orange juice concentrate 1 scoop vanilla protein powder ½ C Greek vanilla yogurt ¼ – ½ C unsweetened almond milk ½ tsp vanilla 6-8 ice cubes… Read More Orange Cream Protein Smoothies