For the first time, in 50 years, The U.S. Postal Service has resumed the transportation of mail to Cuba. How this change will affect direct mail to the country is still yet to be determined, however, direct marketers will likely gain access to 11.27 million consumers in the country.
Last month, ANS Execs visited Cuba in an effort to better acquaint themselves with the country and its people. They found a culture rich with history and tradition yearning for outside products and services. Through their community and humanitarian efforts, ANS leaders were surprised to find they were welcomed with open arms and friendly faces.
President Jill Grammer states “we’re excited for the future opportunities with our southern neighbors with hopes of leading the way in bridging our two societies through positive marketing efforts”.