Direct Mail

Direct Mail Piece Checklist and Tips

The mail piece is a key part of any direct mail campaign. Make sure your campaign gets off on the right foot by following this mail piece checklist and simple tips for a great mail piece.


  • Determine target audience (and choose a mailing list, if needed)
  • Define your message/product/offer
  • Choose your call to action
  • What is the tone?
  • Mail piece dimensions
  • Cost of postage
  • Choose a printer and mail house
  • Determine mail piece drop dates
  • Select a tracking method


  • Speak directly to the consumer. Use the word “you” and write in such a way they can see themselves using your product or service
  • Create a sense of urgency
  • Stick with one call to action, but list it multiple times
  • Demonstrate how you solve a customer’s problem
  • Avoid industry jargon
  • Use all caps and bold text strategically, but not excessively
  • Be honest. Avoid making unrealistic promises

Final Quality Check

  • Verify accuracy of:
    • Phone numbers
    • Dates
    • Venues/addresses
    • URLs
    • Email Addresses
    • Mail piece dimensions
  • Grammar/Punctuation
  • Spelling
  • Trademarks
  • Spelling of names
  • Overall flow

Need recommendations for a great list provider designer, printer, or mail house? Email Patricia Thompson at

Lindsey Lefevor, social media manager, ans, mail piece checklist

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