Multi-channel Marketing

Omnichannel Marketing: What Is It?

Omnichannel marketing is a way of reaching potential customers through a variety of channels. It’s all about creating a seamless experience between those channels and strategically meeting people where they want to be. Why should I use an omnichannel marketing strategy? 30% higher lifetime customer values are attributed to consumers shopping across multiple channels. 86%… Read More Omnichannel Marketing: What Is It?

Data Driven Marketing, Digital Marketing, Direct Mail

ANS Top-Performing Marketing Tips Roundup

Looking for our most popular marketing tips? You’ve come to the right place. This is a roundup of our most popular tips through the years.   Here’s a little direct marketing tip for your Tuesday.  It’s amazing how altering one little word or phrase can make a big difference for email subject lines or mail pieces.… Read More ANS Top-Performing Marketing Tips Roundup

Content Marketing, Multi-channel Marketing

Recontent: A Marketing Content Strategy

A solid content strategy is vital to campaign success. Pushing out quality content yields desirable results, but unfortunately creating all that content can require an overwhelming amount of time, especially for a small marketing team. What is the solution to continue producing quality content without spending so much time on creation? Recontent. That is, re-purposing… Read More Recontent: A Marketing Content Strategy