Facebook ads offer a variety of marketing methods to choose from, but which is best? The method we found to be the game changer is the customer file upload with a lookalike audience. We recently ran two major social media campaigns with one key difference, the way we targeted our paid advertising. Both were B2B… Read More ANSInsights Case Study: Targeting Facebook Ads
In April 2017 it was estimated that LinkedIn had more than 500 million users. Of these users, over half are considered to be “active.” With so many active users, how does one stand out in the crowd? Make sure you have an All-Star profile. LinkedIn has created five levels indicating profile strength, ranging from beginner to… Read More How to Create an All-Star Profile on LinkedIn
If you use Twitter for marketing or customer service, your customers now have another option to access your content. The recently launched “Twitter Lite” for mobile devices is a service that minimizes data use and requires less storage space on the device to run. Twitter Lite also has the ability to load content more quickly due… Read More How will Twitter Lite Affect Marketers?
Giving back to the community is extremely important for businesses today. Investopedia says regarding social impact, “It is not enough for a company to sell products (or services) consumers want at prices they are willing to pay – companies are now expected to demonstrate that they care about more than just profits.” The way that your… Read More Creating a CSR Plan for Your Business
Our blog has talked a lot about the value of using social media for business. That said, you might be wondering which Facebook tools are perhaps the most valuable. Facebook is continuously working to provide products and solutions for all users to connect people and foster a world-wide community. This post will explain how to… Read More 3 Powerful Facebook Tools To Grow Your Business
In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working
We have talked a lot about the importance of having a social media presence for your business. Not only is it a good way to open up channels of communication with your customers, but also lets you know first-hand what your customers want. Having that kind of an edge on your product or service offering… Read More 3 Steps to Improve your Social Media Strategy
Facebook. Twitter. Instagram. Pinterest. YouTube. These are just a few of the many social networks in existence, but all of them are used as a medium to reach new customers, build stronger relationships with existing customers, and deal with customer issues. Businesses today must determine how much of their limited time and resources they are… Read More How to Use Google + to Grow Your Business
Ramp up your social media efforts with The Business File from ANS. Reach business professionals in your target audience by using our email and telephone files to create a prospective audience, with similar traits to those in your customer file. This file can be uploaded to social media sites and used to target your specific… Read More Social Media Marketing Made Easier
Dear small business owner, Congratulations on opening your own business! I commend you for going after your dreams. American Name Services is a small business that started with a dream when Jill Grammer-Williams started selling quality leads with her sisters from the kitchen of her apartment. We’ve since moved to our corporate office in Orem,… Read More A Letter to Small Business Owners: Social Media Marketing