HTML is basically nothing more than a web page. It is generally the most common form of coding used in creating email templates, and proper HTML best practices will have a massive impact on the overall effectiveness and deliverability of your email campaign. At American Name Services, we offer a wide range of HTML email… Read More HTML Creative Best Practices

The most effective email subject lines have three essential characteristics: They are short, provide description, and generate interest from the end user to further explore the contents of the email itself. Using cheesy terms or words that come across as spammy will not only decrease the likelihood of a user continuing on beyond the subject… Read More Writing Effective Email Subject Lines

Copywriting is the backbone of any marketing effort—just as screenwriting is the same for the movie business—but in this increasingly high-tech industry, that’s been forgotten. With more multichannel campaigns, upgraded database marketing techniques and splashy self-mailers than ever before, the written word becomes an afterthought, literally … and this is not good, for any direct… Read More 7 Copywriting Essentials