When it comes to business, we all have our “favorite” customers. As a retail clerk, your favorite customer might be Susan, the woman who comes in to buy gifts for her friends and family each month. She’s low-maintenance, polite, and always remembers your name. Maybe you’re the CMO of a large business software company. In… Read More Gain Ideal Customers with Data Modeling
We have all heard the saying that a picture paints 1000 words. But does the quality of the picture matter? Of course, it does. There are many tools that make presenting information intuitive. Understanding how to harness those tools for a brilliant end product is the challenge. To present data and make it exciting,… Read More How to Present Data and Make it Exciting
Ramp up your social media efforts with the Preferred Consumer file from ANS. Ramp up your social media efforts with the Preferred Consumer file from ANS. Reach your current customers in new ways. We will add missing email and telephone information to your customer file. The updated file can then be uploaded to… Read More List Spotlight: Preferred Consumer file for Social Media
Before I started my career in marketing, I received a bachelor’s degree in health promotion. I learned a lot about behavior change theories, becoming an influencer, and leading others to changed behavior. In one of my classes, I was assigned to read Influencer: The Power to Change Anything by Kerry Patterson. In his book, Patterson… Read More The Power of Storytelling & Influencer Marketing
What is the key ingredient to the perfect blend of marketing and sales? How do you leverage the buying power of targeted customers? As it turns out the answer goes back to the roots of what make us human. Connecting your product or service with customer emotions can make all the difference. Here is a… Read More The Economic Power of Customer Emotions
Your customer data has a story to tell. The key to good marketing is to learn those stories, identify pain points, and address specific problems through your marketing content and provide solutions with your products and services. How can you hear your customers’ stories? Many companies have discovered that to build an effective marketing strategy,… Read More Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report
While exhibiting at LeadsCon in Las Vegas, I attended a workshop on leveraging paid search as an effective tool for lead generation facilitated by Dennis Coombes. I learned several valuable insights for using data-driven marketing to improve PPC campaigns, here are some highlights: Work Backwards Often times companies plan their PPC budget by looking at… Read More Tips to Improve PPC Lead Generating Campaigns
In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working
TV shows like AMC’s wildly popular “Mad Men” lead people to believe that marketing and advertising are successful due to insanely intelligent and often inspired creative geniuses like Don Draper. If your company doesn’t have a Don Draper leading your creative charge, don’t worry. The saying still holds true, you can’t always believe everything you… Read More What is Data-Driven Marketing?
There is no doubt that knowing exactly who will be most likely to buy your product or service is the golden question, but how do you find the answer? Being able to effectively sift through data is an excellent place to start. I’m talking about data insights. I recently read an article by Hal Conick… Read More Getting the ROI You Want Through Data Insights