As a first-time attendee of LeadsCon, I was impressed with the attendance and education at the show. The keynote speakers were informative and the content was very relevant. During the show, there were built-in networking opportunities. The exhibit hall was busy and exhibitors were meeting and talking all day to attendees. I would highly recommend… Read More LeadsCon 2016 Review
Welcome to the Business Opportunity corner of the Direct Marketing World! American Names Services is here to help you find all the right leads to multiply your customers. Business Opportunity leads are people that are looking to either supplement their income by adding a part-time job, investing or starting a home-based business. ANS has been… Read More What is a Biz Opp Lead?
Aside from choosing the correct audience for a Direct Mail campaign through your targeted list, which I’ll outline in part 2 of this article, determining what type of offer you utilize at it relates to your objective is paramount. The offer is an exchange between the mailer and the mailer recipient. The offer outlines what… Read More Direct Mail Offer Objectives
The question is posed to me daily, “Does direct mail still work?” As 17-year veterans of the Direct Marketing industry at American Name Services, we have seen an ebb and flow in response rates over the last ten years. Here are three factors that have recently created an increase in response rates: Total pieces in the mail have decreased… Read More Three Reasons Why Direct Mail Still Works