Consumers, who wish to receive less commercial mail, telephone calls and email, have options for removing their name and addresses from rented lists. The following is a guide to removing a name or email address from the lists available for rental. The Direct Marketing Association (DMA) has provided three services, for the removal of names… Read More How to Remove a Name From a Rented List
American Name Services is committed to the highest standards of email marketing best practices and overall effective ROI. Our clients trust us to provide them with superior service, results, brand name development, and the highest ROI. Because the world of email marketing is fast-paced and constantly changing, we want our clients are kept up-to-date on… Read More Email Marketing Best Practices
Segmenting Email Data Segmenting email data based on the results of an email campaign is a vital step in increasing email ROI. This enables you to target future campaigns based on recipient activity. A good email platform should provide a fairly granular view of the following metrics: Hard bounces Soft bounces Opens Clicks Maintaining a… Read More Segmenting Email Data Based on Response Variables
The information in this post has been updated. To view the newer post, click here. Keeping your customer data up-to-date and clean can be a daunting task. Here we have a few suggestions for maintaining your list and making sure that it’s as effective as it can be at a moment’s notice. Segmenting data makes… Read More Data Hygiene Best Practices