Direct Mail

Encouraging a Better Response to Direct Mail Campaigns

Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your budget. Key points in to… Read More Encouraging a Better Response to Direct Mail Campaigns

Data

How the National Change of Address (NCOA) Database Can Increase Your List Revenue

As a list owner, the money you make fluctuates with the response rates of those renting your list. The better the response rates, the more your list will be rented, which means increased revenue for you. The NCOA, or National Change of Address, can help better the response rates from your list by ensuring that… Read More How the National Change of Address (NCOA) Database Can Increase Your List Revenue