Email, Email Blasts, Marketing

Spam Keywords to Avoid

Spam Keywords to Avoid In the world of Email Marketing, it is critical to develop a positive reputation as a sender. In email subject lines and in the body of the email campaign itself, the use of proper keywords is critical. The wrong keyword can trigger spam filters and increase the likelihood of email being… Read More Spam Keywords to Avoid

Data, Email Blasts

Response vs Compiled Data

Which data type is right for you? In the preliminary stages of your marketing campaign it’s important for you to understand if response or compiled data is better suited for you. Response-generated lists are lists of individuals who have responded to some kind of direct marketing offer. An example of this is a list of… Read More Response vs Compiled Data

Email, Email Blasts

Holiday Email Marketing Tips

how will you get noticed? The holiday season is a wonderful time of year for most of us, but for Email Marketers it is a time of increased email deliverability issues. The volume of email sent in the United States and globally increases significantly around the holidays, especially at Christmas time. American Name Services offers… Read More Holiday Email Marketing Tips