In the world of Email Marketing, it is critical to develop a positive reputation as a sender. In email subject lines and in the body of the email campaign itself, the use of proper keywords is critical. The wrong keyword can trigger spam filters and increase the likelihood of email being sent to the spam folder or even blocked entirely.
In the preliminary stages of your marketing campaign it’s important for you to understand if response or compiled data is better suited for you. Response-generated lists are lists of individuals who have responded to some kind of direct marketing offer. An example of this is a list of magazine subscribers. Compiled lists are collections of names and addressing data compiled by a third party from public records, printed directories and other information sources. There is a time and place to market to compiled or response lists; depending upon your offer.
With great respect and admiration for those who have served our country, American Name Services would like to wish you a Happy Veterans Day.
American Name Services has assisted thousands of businesses worldwide. As the data intelligence behind marketing strategies and utilizing the world’s vast databases combined with state-of-the-art technology, ANS provides unparalleled experience and customized partner relationships, helping clients realize the benefits of today’s marketing strategies.
The holiday season is a wonderful time of year for most of us, but for Email Marketers it is a time of increased email deliverability issues. The volume of email sent in the United States and globally increases significantly around the holidays, especially at Christmas time.
American Name Services offers a few tips to deal with these deliverability issues:
• Plan ahead for the busiest days of the holiday season.
• Consider an email design with a seasonal look and feel.