Joy Gendusa gives some great information in an article titled “5 Questions You MUST Ask Before Buying a Mailing List”. The first points given are the most important to understand: mailing lists can be hard to understand and finding the right one for your business can be difficult. With these things in mind, it is important not to rush into a list at first glance. There are five questions to answer, according to this article, that will help you separate the good mailing lists from the bad. Answering these questions will also save you time and money in your marketing efforts.
Ask these questions:
- What is the Guaranteed % of Deliver-ability?
- How Often is the List Updated?
- Is it a One Time Use or Unlimited Use?
- Is it Run Through the National Change of Address (NCOA)?
- How is the Information Compiled?
If Big Data and mailing lists are still difficult to understand, don’t stress! There are professionals out there that help companies choose lists that fit their target demographic and ensure list quality. American Name Services is one of those companies, and has been helping businesses for over 20 years! If you need help with a direct mail campaign and finding names within your target demographic visit us at our website http://americannameservices.com/ or call us at 1-800-434-1851.
Review by Tyson Knowles
I like these questions you included in this article. I think it is important to understand exactly what benefits you will be getting from this mailing list. You want to make a smart decision on what you invest in.