We all know that direct mail still works. And that the United States Postal Service is not going out of business. But in this multichannel digital driven society; how do we ensure that we are eliciting the response we need to justify the investment in direct mail? The answer is campaign tracking! In Craig Simpson’s… Read More Campaign Tracking: Questions, Strategies, and Tactics
USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever. USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail. As… Read More USPS’s Digital Mail Program – Nationwide in 2017
Will the US Postal Service Fail? The US Postal Service is increasingly in the news, with media and citizens wondering if it will survive in this technology-driven era. The ‘New Yorker’ recently published a piece about the Postal Service being irrelevant in the public eye and implied that the USPS will fail. Direct Marketing News… Read More Will the US Postal Service Fail?
Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?
Social Media for Your Business Everyone is asking; “How do I use social media to promote my business?” From the freelancer to the entrepreneur, to the fortune 500. Although, hopefully, most fortune 500 companies are defining the way to use social media rather than playing catch-up, like many small businesses. The dilemma is that not all… Read More Social Media for Your Organization
In Dale Carnegie’s best-seller, “How to Win Friends and Influence People” there is a story told about a man named Jim Farley. Jim made it a priority to remember the name of as many people with which he came into contact. No matter the situation, whether it was hard to pronounce or there was a chance… Read More Hello, My Name Is – The Importance of Names