Those who’ve lived through multiple generations of style will likely recognize that some of the popular past items have come full circle—what once was in style lost popularity, but then made a comeback. Likewise, there always seems to be a new radical and faddish diet out there, contradicting what was previously established as the standard.… Read More Business Advice That’s Beyond a Fad
In an IBM survey of more than 1,500 executives, creativity was widely ranked as the number one determinant of business success—above discipline, management, and even vision. Further, another study indicated that 80 percent of executives anticipate increasing complexity in their industry, yet only 49 percent believe their organization will be able to adapt to the change. With this changing landscape, fostering… Read More A Manger’s Guide to Diagnosing a Creativity-Suppressing Environment
2018 has been a year of seeing many people around me turn the page on their final chapter of life. Witnessing the deaths of those around me, young and old, has ushered in some reflection on life and the value of each day. While the conversation of death seems to be painful (understandably) for who… Read More Want to Make More Memories? Start Doing These Five Things
For many Connecticut homeowners, lying down at night is not a relaxing experience. While they try to rest, they can’t fight the anxiety and tension as they wonder whether tonight will be the night their house finally collapses. Nearly 30,000 Connecticut homeowners are plagued with the same problem—their homes are literally crumbling due to bad foundations. Apparently, these foundations used concrete from the same quarry possessing a particular mineral… Read More Your Business May Have Been Failing From the Start
Owning and running a business is not a full-time job, it’s more than full-time. The hours are long, the lessons hard. The reward not always as quick or as valuable as you would hope. Through my time and experience in the world of entrepreneurship I have learned a lot of great lessons on what makes… Read More Take Care of Your Employees
Having worked with the small and medium-sized business (SMB) sector over the last 20+ years, this article really spoke to our current Digital Marketing Landscape. We’ve watched the industry shift from strictly postal campaigns to phone, email, Google, Social Media and beyond. Because so many of the newer forms of marketing have only been around for a… Read More SMBs and Digital Marketing
Juggling a slew of new employees with your existing employees, “Business Norms” and processes can be exciting as much as it is challenging. Recently, as we discussed edits to our website to promote SEO, an eager new team member presented ideas for a complete website redesign. Amidst these progressive changes, our consensus was, “Let’s maintain… Read More Maintaining! Authenticity?
I recently read Business Insider’s article, “4 Creepy Psychological Tricks Companies Use to Get You to Buy Things”. What has always stood out to me as a Marketer is the important role that human psychology plays in the consumer decision process. You may have the best, cheapest, most complete product that everyone needs, but if you… Read More Psychological Tricks That Help Marketers