Permission Based Email Marketing With Billboard Email from American Name Services we know that email marketing can get confusing. We’re here to help. With all the data available today it’s hard to know where to turn. Why not try American Name Services, a “Data for Marketers” company for the last 20 years. When running an… Read More Email Marketing
The world of Email Marketing is a crowded, ever-changing environment that can provide both feast and famine when it comes to email ROI. The fact is, when done right, Email Marketing can provide 6-8 times the ROI of other marketing outlets. To achieve the highest return on your Email Marketing investment, it’s important to understand… Read More Staying Relevant in the Crowded World of Email Marketing
In the world of Email Marketing, it is critical to develop a positive reputation as a sender. Following industry established Email “Best Practices” are helpful to ensure proper development of a positive sending reputation. In email subject lines and in the body of the email campaign itself, the use of proper keywords is critical. The… Read More 328 Spam Keywords To Avoid
Knowing how to manage your data and segment your email lists for Email Marketing purposes is essential for maximizing your ROI. Below are some simple best practices for list management and data hygiene. List Management and Hygiene Best Practices Keep a clean list. As you email, have feedback loops set up with every ISP that offers… Read More Email List Management and Hygiene Best Practices
American Name Services is committed to the highest standards of email marketing best practices and overall effective ROI. Our clients trust us to provide them with superior service, results, brand name development, and the highest ROI. Because the world of email marketing is fast-paced and constantly changing, we want our clients are kept up-to-date on… Read More Email Marketing Best Practices
Segmenting Email Data Segmenting email data based on the results of an email campaign is a vital step in increasing email ROI. This enables you to target future campaigns based on recipient activity. A good email platform should provide a fairly granular view of the following metrics: Hard bounces Soft bounces Opens Clicks Maintaining a… Read More Segmenting Email Data Based on Response Variables