Why do companies engage in email marketing? Easy. Email marketing is the digital marketing channel with the highest ROI, and it’s not close. While email marketing does work, you still need to know what you are doing to be successful. In their article “ 17 Reason You’re an Email Marketing Rookie,” SparkPost covers 17 misunderstandings and myths… Read More Don’t Be an Email Marketing Rookie
Just watched a simple but on point video from Ben Angel called How to Get Your Emails Opened. He asks, “if email is 40 times more effective at acquiring new customers than Facebook and drives more conversion than any other marketing channel, then why are so many not seeing these kinds of results?” Simple –… Read More Improve Your Email Inbox Marketing
Looking to increase your bottom line? One of the most overlooked “gold mines” a company possesses is their existing customer file. We recommend these three strategies to make the most out of your customer file and increase revenue. 1. Rent It Out Do you have a list of people that have responded to your seminar offer? Maybe… Read More Increase Revenue Using Your Customer File
USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever. USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail. As… Read More USPS’s Digital Mail Program – Nationwide in 2017
Spam Keywords Review Spam keywords are a hot topic in the email marketing industry. Lists of which words to use and which to avoid can be found all over the internet, but how do you know a good list when you find it? Tony Williams, a data analyst and email marketing guru with American Name… Read More Email Marketing: Spam Keywords Review
Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?
Email Marketer and Data Processor, Tony Williams, shares his thoughts on this recent Direct Marketing News article, “Email List Quality Trumps Subscriber Quantity.” It’s one thing to say you want better list quality, but how do you achieve that? You need a list strategy. Do you send every offer to all recipients, or do you segment your sends? How is the quality… Read More Email List Dilemma: Quality or Quantity?
True or False? In 2015, over half of email “opens” were on mobile devices. According to DM News’ recent article, the answer is true. Are your email campaigns mobile friendly? If not, you may want to reconsider. Learn more here: http://bit.ly/FruitfulEmail
Spam Keywords to Avoid In the world of Email Marketing, it is critical to develop a positive reputation as a sender. In email subject lines and in the body of the email campaign itself, the use of proper keywords is critical. The wrong keyword can trigger spam filters and increase the likelihood of email being… Read More Spam Keywords to Avoid
how will you get noticed? The holiday season is a wonderful time of year for most of us, but for Email Marketers it is a time of increased email deliverability issues. The volume of email sent in the United States and globally increases significantly around the holidays, especially at Christmas time. American Name Services offers… Read More Holiday Email Marketing Tips