Looking to increase your bottom line? One of the most overlooked “gold mines” a company possesses is their existing customer file. We recommend these three strategies to make the most out of your customer file and increase revenue.

1. Rent It Out

Do you have a list of people that have responded to your seminar offer? Maybe your customer file is full of natural health enthusiasts, college students, or people who live in solar-powered homes. No matter the customer file, you can rent it for one-time use on direct mail or email marketing campaigns. Rentals from a customer file should not be taken lightly, so it is best to use a trusted list manager like ANS, who will market your file and manage rentals. To maximize your revenue from list rentals, it is recommended that you send list updates on a regular basis.

2. Model Your Customer File

Your customers have common traits, do you know what they are? If you’re looking to acquire new customers, wouldn’t it make sense to target people whose traits match the current customers? Our data experts can analyze your customer file and create a “custom” mailing list, modeled after your current customer data. This takes the guessing game out of selecting a mailing list and can prevent wasting marketing budgets on records that don’t fit your target audience. Learn more about data modeling, here.

3. Retarget Your Existing Customers

Did you know that, on average, gaining a new customer costs 5x as much as keeping an existing one? Plus, existing customers are more likely to try your new products and spend more money than new ones.¹ Keep in touch with your current customers by notifying them of new products, discounts, or birthday specials. This is done through direct mail, social media, or email marketing. ANS can help re-target through any of these channels.

Questions? Interested in having ANS manage your house file? Send an email to PattiT@a-names.com

By Lindsey Lefevor, Social Media Account Manager with ANS

Updated 9/5/17