There is no doubt that knowing exactly who will be most likely to buy your product or service is the golden question, but how do you find the answer? Being able to effectively sift through data is an excellent place to start. I’m talking about data insights. I recently read an article by Hal Conick… Read More Getting the ROI You Want Through Data Insights
Many wonder about the records in our marketing list data, and some get a little suspicious. They wonder what kind of information we have about them and how we got it. We have compiled a list of frequently asked questions related to our marketing list data and provided answers. Don’t see your question below? Feel free to… Read More Frequently Asked Questions: Marketing List Data
Big Data and Business I recently came across Wall Street Journal’s article, “The Big Mystery: What’s Big Data Really Worth?” and it got me thinking about the value of data. The topic brought up some interesting points of discussion including: obtaining revenue from your data, using it to acquire new customers, altering product lines to… Read More Big Data has Big Value
Data duplication is one of the most important things to consider when planning a direct mail or email campaign. Neglecting this step results in unnecessary marketing costs. What is your company doing about it? Research from the Data Warehouse Institute estimates that data quality problems cost U.S. businesses over 600 billion dollars a year. This financial… Read More Data Quality -The Real Cost of Data Duplication