Direct Mail

Frequently Asked Questions: Marketing List Data

Many wonder about the records in our marketing list data, and some get a little suspicious. They wonder what kind of information we have about them and how we got it. We have compiled a list of frequently asked questions related to our marketing list data and provided answers. Don’t see your question below? Feel free to send us an email at

What information do you have?

We have access to records of people in over 85% of US households, plus business and international records. Typically, each record includes a first and last name, postal address, home phone number, and/or email address.  Other common information associated with the record might be annual household income, birth dates, and various interests.

Do you have my credit card number or credit score?

No. We do not have any information about your credit card. If we do have any information about credit ratings, it has been self-reported (on a scale: poor, fair, good) and heavily protected.

Where do you get the information?

Data can come from various sources, but when you sign up for anything like a magazine subscription, store rewards program, or social media site, your information is being stored in a database so that service can contact you later for various reasons. Depending on the service or subscription, that information may be sold to data companies or others for future marketing or promotional purposes.

Why do businesses collect this information?

The whole point of collecting customer information is to better serve YOU, the customer. By analyzing the common traits of their customers, businesses can carry products, run promotions, and market the kind of things you are interested in.

How do I get off a marketing list?

If you prefer to be removed from marketing lists, check out our blog post, “How to Remove a Name From a Rented List.”

2 thoughts on “Frequently Asked Questions: Marketing List Data

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