I don’t think I’m the only person who’s been hearing the buzzword “data-driven” these days. So I ask myself, “What progress are we as a marketing community making toward data-driven email?” The three tips I’m about to share are not all that innovative—in fact, most of these tactics have been around for several years. If… Read More 3 Keys to Data-Driven Email
TV shows like AMC’s wildly popular “Mad Men” lead people to believe that marketing and advertising are successful due to insanely intelligent and often inspired creative geniuses like Don Draper. If your company doesn’t have a Don Draper leading your creative charge, don’t worry. The saying still holds true, you can’t always believe everything you… Read More What is Data-Driven Marketing?