Digital Marketing, Direct Mail, Marketing

Direct Mail vs Digital Ads

A Scientific Study Today’s world is becoming more and more digital. The change is not just in how information is accessed, but also in how it is presented. As marketing transitions from physical to digital, is it getting better? Are the digital ads replacing physical ads as the most effective strategy? DM News’ article, Direct mail Has a Greater Effect on Purchase Than Digital Ads by Al… Read More Direct Mail vs Digital Ads

Digital Marketing, Direct Mail, Email, Industry Events

USPS’s Digital Mail Program – Nationwide in 2017

USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever.  USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail.  As… Read More USPS’s Digital Mail Program – Nationwide in 2017

B2B, B2C, Data, Digital Marketing, Direct Mail, Email, Marketing

Are Your Marketing Habits Helping or Hindering?

 Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?

Digital Marketing, Millennials

Ad-Blocking Millennials

Lindsey Lefevor (Account Executive and Social Media Marketer), recommends this article from DM News. I am an ad-blocking millennial, so this DM News article caught my attention. I can honestly say that the author, Perry Simpson, speaks the truth. Annoying pop-up ads on mobile devices lead to misclicks (and wasted money) and autoplay video ads that slow… Read More Ad-Blocking Millennials

B2B, Direct Mail

B2B Marketing: One Simple Way to Achieve Success

Hello! I’m Lindsey Lefevor, Account Executive and Social Media Marketer with American Name Services. I came across DM News‘ article, “Your Buyer Has a Name” the other day and wanted to share (read the full article here). A lot of marketers know the importance of creating a target audience for B2C campaigns, but what about B2B? Data shows… Read More B2B Marketing: One Simple Way to Achieve Success