Data Driven Marketing, Digital Marketing, Industry Events

Tips to Improve PPC Lead Generating Campaigns

While exhibiting at LeadsCon in Las Vegas, I attended a workshop on leveraging paid search as an effective tool for lead generation facilitated by Dennis Coombes. I learned several valuable insights for using data-driven marketing to improve PPC campaigns, here are some highlights: Work Backwards Often times companies plan their PPC budget by looking at… Read More Tips to Improve PPC Lead Generating Campaigns

Content Marketing, Data Driven Marketing, Digital Marketing, Social Media

3 Reasons Your Content Marketing Isn’t Working

In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working

Industry Events, Marketing

LeadsCon 2016 Review

As a first-time attendee of LeadsCon, I was impressed with the attendance and education at the show. The keynote speakers were informative and the content was very relevant.  During the show, there were built-in networking opportunities. The exhibit hall was busy and exhibitors were meeting and talking all day to attendees. I would highly recommend… Read More LeadsCon 2016 Review