Tag: Mobile Optimization

— Data Driven Marketing, Email —

3 Keys to Data-Driven Email

data-driven email

I know I’m not the only person who’s been hearing “data-driven” in business conversations all over. So I ask myself, “What progress are we as a marketing community making toward data-driven email?” With email technology at your fingertips, there are tools and tactics you can use to make your campaigns more effective. The three tips… Read More 3 Keys to Data-Driven Email

— Email, Marketing —

Mobile Channels Dominating Email Marketing

True or False? In 2015, over half of email “opens” were on mobile devices. According to DM News’ recent article, the answer is true. Are your email campaigns mobile friendly? If not, you may want to reconsider. Learn more here: http://bit.ly/FruitfulEmail