Have you paid attention to your inbox lately? I’m not talking about your email inbox—I’m talking about your physical mailbox. You’re probably getting at least one piece of mail every day. This mail is tangible evidence that direct mail is still a valuable marketing tool. Not only is direct mail used, but it is also… Read More Direct Mail and Target Profiling—Marketing Tools to Drive Response
What is the key ingredient to the perfect blend of marketing and sales? How do you leverage the buying power of targeted customers? As it turns out the answer goes back to the roots of what make us human. Connecting your product or service with customer emotions can make all the difference. Here is a… Read More The Economic Power of Customer Emotions
In the world of marketing, there’s a constant debate over whether or not direct mail is a worthy investment. ANS has been in the direct mail business for over 20 years. As a company, we’ve become more innovative and have expanded our marketing tool belt, but direct mail is still the most popular and responsive… Read More Direct Mail Marketing: Old School Yet Effective?