The world of Email Marketing is a crowded, ever-changing environment that can provide both feast and famine when it comes to email ROI. The fact is, when done right, Email Marketing can provide 6-8 times the ROI of other marketing outlets. To achieve the highest return on your Email Marketing investment, it’s important to understand… Read More Staying Relevant in the Crowded World of Email Marketing
Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your budget. Key points in to… Read More Encouraging a Better Response to Direct Mail Campaigns
As a list owner, the money you make fluctuates with the response rates of those renting your list. The better the response rates, the more your list will be rented, which means increased revenue for you. The NCOA, or National Change of Address, can help better the response rates from your list by ensuring that… Read More How the National Change of Address (NCOA) Database Can Increase Your List Revenue
In the world of Email Marketing, it is critical to develop a positive reputation as a sender. Following industry established Email “Best Practices” are helpful to ensure proper development of a positive sending reputation. In email subject lines and in the body of the email campaign itself, the use of proper keywords is critical. The… Read More 328 Spam Keywords To Avoid
A successful mailing starts with a good list and ends with a profitable response. When a mailing campaign does not produce the desired results, many may wonder, is it the lists fault, the mail piece or the wrong title on the envelope? If it is not clear what part of the mail campaign is at… Read More Using Key Codes for Better Response Analysis
Direct mail marketing is booming. Surprised? E-mail and Internet marketing may be attracting buzz, but there are still strong incentives to send printed messages directly to customers whom you select. In recent studies when comparing direct mail to other widely-used mediums, direct mail outperforms its closest competitor (telemarketing) by $81.2B, or 17.8%. When compared with… Read More Successful Direct Mailing
While many consumers today assume they know the laws governing direct marketing, they are usually unaware that there are lines direct marketers can cross and the rules tend to get a little hazy. For instance, a telephone interviewer is able to call numbers on the National Do-Not-Call Registry, but a telemarketer is not. A financial… Read More Consumer & Customer Privacy Laws: The CAN-SPAM Act
Consumers, who wish to receive less commercial mail, telephone calls and email, have options for removing their name and addresses from rented lists. The following is a guide to removing a name or email address from the lists available for rental. The Direct Marketing Association (DMA) has provided three services, for the removal of names… Read More How to Remove a Name From a Rented List
We’re sure you’ve seen them around, those crazy looking geometic designs, but what exactly is a QR Code? QR is short for Quick Response, which is exactly what a QR code is intended to accomplish: allowing users to engage in marketing efforts in a new and quick way to achieve a desired action. Here is… Read More QR Codes in Marketing
The most effective email subject lines have three essential characteristics: They are short, provide description, and generate interest from the end user to further explore the contents of the email itself. Using cheesy terms or words that come across as spammy will not only decrease the likelihood of a user continuing on beyond the subject… Read More Writing Effective Email Subject Lines