Setting the scene: Step back a few weeks. It’s barely October, and the leaves have just begun really embracing their changing colors. The air is crisp but comfortable, and everywhere you go, pumpkins are at the forefront of decorations and doorsteps. All you can think about is settling in with a warm cup of cider… Read More Goal Setting Lessons from People Who Sing Christmas Songs in October
When the Rubik’s cube was first created in 1974 by Hungarian architect and professor Erno Rubik, it took the creator over a month to solve the colorful puzzle. The cube, as we know it today, is made up of nine colored squares on each of its six sides. For those who have attempted to solve… Read More Three Keys to Make You a Direct Mail Marketing Master
We often work with clients whose business is still in the infancy stage. Some have sold their product only to their first group of customers or had a small group of attendees at an initial few events. In spite of being in the beginning stages, these clients still have a powerful tool at their disposal.… Read More How to Get the Most Out of Your Customer Database
Due to privacy concerns, the client this case study was written about will be referred to as Company XYZ. Background Company XYZ is a merchant services company. They provide equipment and services for credit card and e-commerce payment processing to both large and small businesses. Their national reach includes a 300-employee call center and data… Read More Case Study: The Value of Customized Data
When the city of Metropolis is in need of rescue from tyranny and trouble, their hero comes flying in to save. Surprisingly, however, it seems that often Metropolis’ citizens failed to recognize their airborne rescuer. “It’s a bird! It’s a plane! It’s….Superman!” Like Superman, direct mail is often an unrecognized and unsung hero. With the… Read More Five Shocking Facts About Direct Mail
In spite of the rise of digital and social media marketing, we emphatically announce, “Direct mail is not dead!” In fact, direct mail still produces a 5.1% response rate. To put that in perspective, the DMA (Data & Marketing Association) reports that the response rates of email and social media marketing are 0.5% and 0.2%,… Read More Want to Know Where Event Attendees Are Coming From? Response Tracking Can Help.
When it comes to hosting an event, it often seems no matter how good the idea, product, program, or training, it’s a challenge to translate the aspiration of a full house of enthused listeners to even a few attendees. However, with the right marketing, an event can be a success. ANS specializes in helping seminar… Read More No Event Attendees? Try Our Event Marketing Timeline
Maybe I am just sentimental, but I am a sucker for a good romance movie. One of my particular favorites is You’ve Got Mail, a charming story of rival bookstore owners who fall in love through an exchange of anonymous emails. With every chime of “You’ve got mail,” from their AOL email inboxes, the couple… Read More Five Tips to Make Sure Your Subscribers Hear, “You’ve Got Mail”
With the rise of the Thanos, the most tyrannical villain in the galaxy, the Avengers and our other favorite heroes joined forces to save the universe from certain destruction. Tasked with keeping the six Infinity Stones out of the grasps of Thanos, the Avengers faced their greatest challenge yet. While marketers don’t face Thanos and… Read More Email Marketing: Five Lessons From the Avengers
Whether it’s to figure out how to properly boil an egg, build your own garden boxes, or lose that stubborn belly fat, I’d call “bluff” if you claimed you’ve never turned to a “how-to” tutorial to make sure you do something just right. At ANS, we may not be the authority on explaining how to… Read More How-To: Build Your Direct Mail Campaign