When it comes to business, we all have our “favorite” customers. As a retail clerk, your favorite customer might be Susan, the woman who comes in to buy gifts for her friends and family each month. She’s low-maintenance, polite, and always remembers your name. Maybe you’re the CMO of a large business software company. In… Read More Gain Ideal Customers with Data Modeling
We have all heard the saying that a picture paints 1000 words. But does the quality of the picture matter? Of course, it does. There are many tools that make presenting information intuitive. Understanding how to harness those tools for a brilliant end product is the challenge. To present data and make it exciting,… Read More How to Present Data and Make it Exciting
Your customer data has a story to tell. The key to good marketing is to learn those stories, identify pain points, and address specific problems through your marketing content and provide solutions with your products and services. How can you hear your customers’ stories? Many companies have discovered that to build an effective marketing strategy,… Read More Gain Business Intelligence through Data Visualization – with an ANS Customer Profile Report
TV shows like AMC’s wildly popular “Mad Men” lead people to believe that marketing and advertising are successful due to insanely intelligent and often inspired creative geniuses like Don Draper. If your company doesn’t have a Don Draper leading your creative charge, don’t worry. The saying still holds true, you can’t always believe everything you… Read More What is Data-Driven Marketing?
There is no doubt that knowing exactly who will be most likely to buy your product or service is the golden question, but how do you find the answer? Being able to effectively sift through data is an excellent place to start. I’m talking about data insights. I recently read an article by Hal Conick… Read More Getting the ROI You Want Through Data Insights
Introducing The Business File from American Name Services. B2B marketing just got more sophisticated. It’s time to get noticed by business professionals. Zero in on your ideal audience with our extensive firmographic information: business type, employee size, sales volume, years in business, minority ownership, credit capacity and social media URL, to name a few. The… Read More Introducing The Business File from ANS
The difference between successful businesses and failures is often linked lead generation efforts. If a company is able to generate quality leads, then sales function well and the company is successful. However, if the company cannot generate quality leads, sales efforts struggle and often fail. Lead generation is a common problem many organizations face, but what… Read More The Solution to Lead Generation
My grandfather loved to put together puzzles. While sitting at a folding table, he taught me to begin with the edge pieces, then to search out pieces with the same pattern, or pieces that I knew belonged to a particular part of the puzzle’s image. After time had passed, the image of the puzzle began… Read More The Basics of Data Append
Data waste – How much money is your company wasting on postage? The ever-changing physical and online world can have a dramatic impact on your customer file. People relocate, change their email addresses and before you know it, you’re customer file is outdated! Before you launch your next marketing campaign, consider how you would answer these… Read More Data Waste – Are you Flushing Marketing Dollars?