USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever. USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail. As… Read More USPS’s Digital Mail Program – Nationwide in 2017
Spam Keywords Review Spam keywords are a hot topic in the email marketing industry. Lists of which words to use and which to avoid can be found all over the internet, but how do you know a good list when you find it? Tony Williams, a data analyst and email marketing guru with American Name… Read More Email Marketing: Spam Keywords Review
Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?
Social Media for Your Business Everyone is asking; “How do I use social media to promote my business?” From the freelancer to the entrepreneur, to the fortune 500. Although, hopefully, most fortune 500 companies are defining the way to use social media rather than playing catch-up, like many small businesses. The dilemma is that not all… Read More Social Media for Your Organization
Today’s digital world often looks down upon direct mail marketing, erroneously thinking that it is a thing of the past and it’s time to move on. Meanwhile, direct mail marketers are shouting from the rooftops that their method is still highly effective, which it is. As an advocate for both digital and direct mail marketing,… Read More Combining Digital and Postal Marketing