It’s no secret that marketing has evolved and will continue to do so. In a Harvard Business Review article from March 2018, the following chart shows how we’ve gone from a market approach of “mass appeal” to one of relevance, experience, and personalization today. Ideas for adapting to a world without loyalty Using a virtual… Read More B2B Marketing in a World Without Loyalty
What is multi-channel marketing? Multi-channel marketing is a way of reaching potential customers from multiple sources. There are so many options nowadays when it comes to marketing methods. Millions of people around the world are browsing online, shopping in-store, scrolling through social media, checking their email, and much more, which makes them reachable to companies… Read More Multi-Channel Marketing | Reach More of Your Ideal Client
Super Bowl Sunday stands out in the minds of most Americans as a day of exciting football, a gluttonous intake of buffalo wings, half-time shows, excessive mourning for the losing team’s fans, and some of the most creative and hilarious commercials of the year. Somehow, the sequence of these TV advertisements takes you on a… Read More Why Marketing Through LinkedIn is the Sexy Thing to Do
Business leads are like kale. When my husband & I first got married, and after closing on our first house, we ran over to Costco to sign up for membership. We were incredibly excited about all the prospects. So much bacon! Toilet paper packages that barely fit in my car! I don’t think that I… Read More Business Leads, Warehouse Stores, and Kale
Stop wasting time and money targeting businesses that won’t respond to your product or services! It’s time to get noticed by the business professionals in your niche. Target individuals within the following types of companies: Franchises – 1,782,389 available Fortune 1000 – 468,743 available Female Owned – 925,310 available Minority Owned – 386,433 available Non-Profit… Read More Targeting Business Professionals in Your Niche
It seems a bit silly to be writing a blog post about how to use LinkedIn for business – LINKEDIN IS BUSINESS. It’s a business, to network with business professionals. The two most important things your company needs to be actively doing on LinkedIn – right here, right now! Get your employees active on LinkedIn!… Read More How to use LinkedIn to Grow your Business
The other day I came across DM News’ article, “Your Buyer Has a Name” and it got me thinking. A lot of marketers know the importance of creating a customer persona for their consumer product or services, but what about those marketing to businesses? Data shows it’s equally important. As the article states, “Companies that exceeded their lead… Read More B2B Marketing: How to Create a Customer Persona