Content Marketing, Data Driven Marketing, Digital Marketing, Social Media

3 Reasons Your Content Marketing Isn’t Working

In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working

Content Marketing, Marketing

Psychological Tricks That Help Marketers

I recently read Business Insider’s article, “4 Creepy Psychological Tricks Companies Use to Get You to Buy Things”. What has always stood out to me as a Marketer is the important role that human psychology plays in the consumer decision process.  You may have the best, cheapest, most complete product that everyone needs, but if you… Read More Psychological Tricks That Help Marketers