Content Marketing, Multi-channel Marketing

Recontent: A Marketing Content Strategy

A solid content strategy is vital to campaign success. Pushing out quality content yields desirable results, but unfortunately creating all that content can require an overwhelming amount of time, especially for a small marketing team. What is the solution to continue producing quality content without spending so much time on creation? Recontent. That is, re-purposing… Read More Recontent: A Marketing Content Strategy

Content Marketing, Data Driven Marketing, Digital Marketing, Social Media

3 Reasons Your Content Marketing Isn’t Working

In March, I exhibited at Leads Con Las Vegas with ANS. While there, I attended a breakout session on content marketing by Arnie Keunn, founder of Vertical Measures. He brought up some great points that I’d like to share. “Content marketing” is a term many marketers loosely use. To ensure we are on the same… Read More 3 Reasons Your Content Marketing Isn’t Working

Content Marketing, Marketing

Psychological Tricks That Help Marketers

I recently read Business Insider’s article, “4 Creepy Psychological Tricks Companies Use to Get You to Buy Things”. What has always stood out to me as a Marketer is the important role that human psychology plays in the consumer decision process.  You may have the best, cheapest, most complete product that everyone needs, but if you… Read More Psychological Tricks That Help Marketers