We often work with clients whose business is still in the infancy stage. Some have sold their product only to their first group of customers or had a small group of attendees at an initial few events. In spite of being in the beginning stages, these clients still have a powerful tool at their disposal.… Read More How to Get the Most Out of Your Customer Database
When it comes to business, we all have our “favorite” customers. As a retail clerk, your favorite customer might be Susan, the woman who comes in to buy gifts for her friends and family each month. She’s low-maintenance, polite, and always remembers your name. Maybe you’re the CMO of a large business software company. In… Read More Gain Ideal Customers with Data Modeling
Data waste – How much money is your company wasting on postage? The ever-changing physical and online world can have a dramatic impact on your customer file. People relocate, change their email addresses and before you know it, you’re customer file is outdated! Before you launch your next marketing campaign, consider how you would answer these… Read More Data Waste – Are you Flushing Marketing Dollars?