In “The 12 Most Common Direct Mail Mistakes…And How to Avoid Them” by Robert W. Bly, we are taught several common mistakes direct marketers make that worsen their direct mail results. I’d like to discuss two key points that can help you stay away from these potential mistakes. 1. Research: The very first mistake that… Read More The 12 Most Common Direct Mail Mistakes
We all know that direct mail still works. And that the United States Postal Service is not going out of business. But in this multichannel digital driven society; how do we ensure that we are eliciting the response we need to justify the investment in direct mail? The answer is campaign tracking! In Craig Simpson’s… Read More Campaign Tracking: Questions, Strategies, and Tactics
Before we discuss the integral components of a mail piece, we must get one relevant best practice out of the way: the mailing list. Use a quality mailing list! Before you ever start creating a mail piece have a specific audience in mind. Target this audience. This could involve renting a mailing list from another… Read More The Mail Piece: A Message in a Bottle
USPS’s Digital Mail Program Will Go Nationwide in 2017 Some exciting things are happening at the United States Postal Service that could change your opinion of direct mail forever. USPS currently offers a free service called informed delivery (ID), a service that will soon be upgraded and greatly benefits those who engage in direct mail. As… Read More USPS’s Digital Mail Program – Nationwide in 2017
11 Items to Help You Find the Highest Quality Targeted Leads for Your Next Campaign. Before you can determine whether a list of leads is a good fit for your business or marketing campaign, you’ll need to understand what a datacard is. In short, a datacard is a rate-sheet of information that summarizes the essential… Read More 11 Steps To Understanding a Datacard
Will the US Postal Service Fail? The US Postal Service is increasingly in the news, with media and citizens wondering if it will survive in this technology-driven era. The ‘New Yorker’ recently published a piece about the Postal Service being irrelevant in the public eye and implied that the USPS will fail. Direct Marketing News… Read More Will the US Postal Service Fail?
Are the marketing habits your company currently engages in helping or hindering your brand? As with most things, there’s a good and a bad side to marketing habits. In her article, “It’s Time to Put an End to Marketers’ Bad Habits”, Senior Editor Natasha D. Smith discusses how, in marketing, it seems that some companies maintain… Read More Are Your Marketing Habits Helping or Hindering?
Some marketers view Direct Mail Marketing as archaic and costly, but if you let the statistics do the talking, you’ll see otherwise. While other mediums are great companion pieces, Direct Mail gets a higher response and ROI than the rest. Call American Name Services today, if you’re ready to grow your brand. www.a-names.com
Today’s digital world often looks down upon direct mail marketing, erroneously thinking that it is a thing of the past and it’s time to move on. Meanwhile, direct mail marketers are shouting from the rooftops that their method is still highly effective, which it is. As an advocate for both digital and direct mail marketing,… Read More Combining Digital and Postal Marketing
Do you have questions about direct mail marketing? Don’t worry, you are not alone. Our team has compiled a list of frequently asked questions and answers below. If your question is not on the list, or you need more clarification, please do not hesitate to call or email us for more information at 800-434-1851 or… Read More Direct Mail Marketing FAQ’s