Who is Your Target Market? I was recently chatting with a new social media client to understand their target market before I put together their custom social media strategy. They were able to tell me an average age range, gender ratio, and a common interest. They knew a little bit about their ideal customer, but… Read More Target Market Research Tools for Data-Driven Marketing
Facebook is approaching 2 billion monthly users, and CEO Mark Zuckerberg pivots on the company’s mission. Almost since its origin, Facebook has focused on giving people “the power to share and make the world more open and connected.” Now Zuckerberg realizes that the company needs to do more. As an all-star player in social media, there… Read More Facebook’s New Mission, A Social Media Battle for Good
Facebook ads offer a variety of marketing methods to choose from, but which is best? The method we found to be the game changer is the customer file upload with a lookalike audience. We recently ran two major social media campaigns with one key difference, the way we targeted our paid advertising. Both were B2B… Read More ANSInsights Case Study: Targeting Facebook Ads
Our blog has talked a lot about the value of using social media for business. That said, you might be wondering which Facebook tools are perhaps the most valuable. Facebook is continuously working to provide products and solutions for all users to connect people and foster a world-wide community. This post will explain how to… Read More 3 Powerful Facebook Tools To Grow Your Business
We have talked a lot about the importance of having a social media presence for your business. Not only is it a good way to open up channels of communication with your customers, but also lets you know first-hand what your customers want. Having that kind of an edge on your product or service offering… Read More 3 Steps to Improve your Social Media Strategy
Looking to market your business on Facebook? The first step is to determine whether Facebook is a good fit for your company (which is likely). If you are a brick-and-mortar company that sells consumer products or services, it’s a great fit. Business to business marketers and those who have companies without a store front can… Read More How to Grow Your Business with Facebook
Social Media for Your Business Everyone is asking; “How do I use social media to promote my business?” From the freelancer to the entrepreneur, to the fortune 500. Although, hopefully, most fortune 500 companies are defining the way to use social media rather than playing catch-up, like many small businesses. The dilemma is that not all… Read More Social Media for Your Organization