— Direct Mail, Direct Mail Guide, Marketing —

Direct Mail Guide: Tracking Response (Part 4 of 4)

This post is the fourth and final installment in our four-month direct mail guide series. We are walking you through the basics of direct mail. In part one, we reviewed why now is a great time to spend marketing dollars on direct mail. If you missed part one, you will find it here. In part two,… Read More Direct Mail Guide: Tracking Response (Part 4 of 4)

— Data Driven Marketing, Direct Mail, Direct Mail Guide, Marketing —

Direct Mail Guide: Introduction (Part 1 of 4)

Increase ROI from Marketing Spends with Direct Mail In the age of email and digital advertising, it may come as a surprise that many businesses still spend millions of dollars annually on direct mail. Why? Because it still works! Direct mail boasted amazing response rates in 2018 – 9% for house lists and 4.9% for… Read More Direct Mail Guide: Introduction (Part 1 of 4)

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Direct Mail Guide: Tracking Response (Part 4 of 4)

Direct Mail Guide: Introduction (Part 1 of 4)